Hasbro | Company Profile, Marketing Contacts, Media Spend, Brands
Hasbro is a leading toy manufacturer with products sold in several countries. In addition to its own brands, Hasbro has licensing agreements with child favorites Teletubbies, Pokemon, Star Wars, Pictionary, and Cluedo.
|Main Telephone||020 8569 1234|
|Main Fax||020 8569 1133|
Hasbro ContactsContacts (5/17)
|Foye P.||Senior Vice President - Northern Europe & Italy||London|
Sample of Associated Brands
|Craig W.||Marketing Director - UK&I||London|
|Hayley M.||Senior Director Global Creative - Brand Licensing & Publishing||London|
|Gary S.||Marketing Manager||London|
|Sarah P.||Marketing Manager||London|
|Elefun & Friends Toys||*|
|**********||*** **||Media Buying, Media Planning||2013||present|
|*********||*** **||Media Buying, Media Planning||2013||present|
|*** **||*** **||Media Buying, Media Planning||2013||present|
|******* *||*** **||Media Buying, Media Planning||2013||present|
|****** & ******* ****||*** **||Media Buying, Media Planning||2013||present|
Who is the Senior Vice President - Northern Europe & Italy of Hasbro?
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What is the email of the Marketing Director - UK&I of Hasbro?
What is direct phone of the Senior Director Global Creative - Brand Licensing & Publishing of Hasbro?
Who is the Media Buying, Media Planning agency of Hasbro?
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Review Imminent – Score 87: Hasbro restructures marketing, leadership ahead of peak spending period
Subject: Digital, TV, Social, Youth, Mobile.
Hasbro noticed that omni-channel and online retail was growing two to three times the rate of brick-and-mortar (also growing) last year and significantly increased both mobile and digital marketing efforts. After scoring the rights to make toys for Disney's Frozen, My Little Pony, Star Wars and Marvel over the last year or so, there are several product launches planned this year beginning in Spring.
TV, digital, mobile and licensing-focused sellers and agencies may have a chance of winning new business here. Hasbro typically spends the most in Q3 and Q4, while they often use the first half of the year for planning. OMD UK has handled media since 2013.
Media Spend: Spent £15.7m in 2014, 22% more than 2013. £15m of that went towards TV, with the remainder split between cinema and digital.
Digital Breakdown: Moat reports that Hasbro has run 74 standard ads with 113 publishers (7% mobile) in the last 12 months. Of those, 42% were published site-direct versus programmatic. The company also ran 107 high impact ads and 28 video ads. Top destinations have included nick.co.uk, disney.co.uk and marvel.com.
For comparison, Hasbro ran 47 ads with 82 publishers (12% mobile) in the 12 months prior. This was in addition to 58 high impact ads and one video ad.
Target Audience: Youth, Families with children aged 5-16.
Competition: TOMY toys, Mattel, Golden Bear Products and Vivid Imaginations.
Ms Foye Pascoe
SVP Northern Europe and Italy
Mr David Henderson
Country Manager UK and Ireland
Mr Craig Wilkins
UK & Ireland Marketing Director