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Hasbro | Company Profile, Marketing Contacts, Media Spend, Brands




Hasbro is a leading toy manufacturer with products sold in several countries. In addition to its own brands, Hasbro has licensing agreements with child favorites Teletubbies, Pokemon, Star Wars, Pictionary, and Cluedo.

Main Telephone 020 8569 1234
Main Fax 020 8569 1133
Primary Address
Four The Square
Stockley Park
Uxbridge, London UB11 1ET
England

Hasbro Contacts

Contacts (5/19)
Name Title City
Foye P. Senior Vice President - Northern Europe & Italy London
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: 020 8569 1234
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: Four The Square
Stockley Park
Uxbridge, London
UB11 1ET
England

Craig W. Marketing Director - UK&I London
Hayley M. Senior Director Global Creative - Brand Licensing & Publishing London
Gary S. Marketing Manager London
Sarah P. Marketing Manager London

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Mouse Trap *
Nerf *******
Connect 4 *
Elefun & Friends Toys *
Furby ******

Agency Relationships


Brand Agency Service From To
********** *** ** Media Buying, Media Planning 2013 present
********* *** ** Media Buying, Media Planning 2013 present
*** ** *** ** Media Buying, Media Planning 2013 present
******* * *** ** Media Buying, Media Planning 2013 present
****** & ******* **** *** ** Media Buying, Media Planning 2013 present

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WinmoEdge

Review Imminent – Score 87: Hasbro restructures marketing, leadership ahead of peak spending period


Subject: Digital, TV, Social, Youth, Mobile. 

CompanyHasbro

 Henderson will oversee sales, marketing and retail fulfillment functions, working closely with recently appointed UK & Ireland Marketing Director Craig Wilkins, among others. 

Hasbro noticed that omni-channel and online retail was growing two to three times the rate of brick-and-mortar (also growing) last year and significantly increased both mobile and digital marketing efforts. After scoring the rights to make toys for Disney's Frozen, My Little Pony, Star Wars and Marvel over the last year or so, there are several product launches planned this year beginning in Spring.

TV, digital, mobile and licensing-focused sellers and agencies may have a chance of winning new business here. Hasbro typically spends the most in Q3 and Q4, while they often use the first half of the year for planning. OMD UK has handled media since 2013.

Additional Information

Media Spend: Spent £15.7m in 2014, 22% more than 2013. £15m of that went towards TV, with the remainder split between cinema and digital. 

Digital Breakdown: Moat reports that Hasbro has run 74 standard ads with 113 publishers (7% mobile) in the last 12 months. Of those, 42% were published site-direct versus programmatic. The company also ran 107 high impact ads and 28 video ads. Top destinations have included nick.co.uk, disney.co.uk and marvel.com. 

For comparison, Hasbro ran 47 ads with 82 publishers (12% mobile) in the 12 months prior. This was in addition to 58 high impact ads and one video ad. 

Target Audience: Youth, Families with children aged 5-16.

Competition: TOMY toys, Mattel, Golden Bear Products and Vivid Imaginations.

Hasbro 
Four The Square, Stockley Park, Uxbridge, London, UB11 1ET, 020 8569 1234

Ms Foye Pascoe
SVP Northern Europe and Italy 
foye.pascoe@hasbro.co.uk

Mr David Henderson
Country Manager UK and Ireland
david.henderson@hasbro.co.uk

Mr Craig Wilkins
UK & Ireland Marketing Director
craig.wilkins@hasbro.co.uk