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Apple Computers | Company Profile, Marketing Contacts, Media Spend, Brands

Apple Computer is an American multinational corporation personal computing and electronics company. Products include the iPod digital music player, the proprietary OS X operating system, and the iMac and MacBook computers; software, wireless networking products, and storage devices are also available. Apple products are sold globally through retail, online, and authorized resellers.

Main Telephone 020 8278 1440
Main Fax
Primary Address
1 Hanover Street
London, London W1S 1YZ

Apple Computers Contacts

Contacts (5/18)
Name Title City
Barney H. Senior Marketing Communications Director - Europe London
Sample of Associated Brands
Email: *****@*******.***
Main Phone: 020 8278 1440
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 1 Hanover Street
London, London

Amit V. Market Intelligence Analyst - EMEIA Product Marketing London
Anna-Louise L. Education Business Development Manager - UK London
Georgina D. Product Marketing Manager, iPad - EMEIA London
David S. Product Marketing Manager, iPad London

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Apple iTunes ******
Apple Computers *******
Apple Macbook *******
Apple Ipad *******
Apple iPod ****

Agency Relationships

Brand Agency Service From To
***** ********* *** ** Media Buying, Media Planning unknown present
***** **** *** ** Media Buying, Media Planning unknown present
***** ****** *** ** Media Buying, Media Planning unknown present
***** **** *** ** Media Buying, Media Planning 2013 present
***** ****** *** ** Media Buying, Media Planning unknown present

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A look at Apple's digital marketing, following UK Apple Pay launch

Subject: TV, Retail, Digital, Print, Broadcast, Global, B2B, POS, B2C, CRM, Experiential. 

Company: Apple is an American multinational corporation personal computing and electronics company.

Opportunity: It is obvious that this year’s core marketing strategy was to increase digital engagement, brand share of voice and activity in the UK, following the launch if Apple Pay this summer. 

Why do we conclude this you ask? For many reasons including proof that digital display ads have more than quadrupled over last year (more below) and rumours of various decision maker shifts. 

Also during the summer, Apple issued a RFI to find a global agency to support in “strategy and insights, experience design, creative ideation and seamless production,” across global, creative retail and digital. Apple retail marketing team is responsible for “ensuring that every interaction with Apple Retail increases engagement and affinity without people, products, values and passions,” according to the RFI. 

Regardless if any of the below-mentioned executive hires/shifts are related, Apple is ready for more growth in the UK like it has experienced in its headquartered country. With Apple, consumers are often loyal and repeating customers, but customer acquisition comes easier due to partnerships, brand awareness and cost benefits (payment plans, etc.). While the company is currently gridlocked in holiday marketing, check in now or during Q1 to secure potential digital agency partnerships or ATL, digital, online, outdoor, in-store, experiential or retail-focused advertising. 

DMs on the Move? It looks as if Apple recently promoted its email and digital communications manager for iTunes International, Daniel Cox, to have a hand at Apple’s digital marketing channels in Europe, particularly across digital B2C and CRM campaigns.

This follows the April hire of former OMD digital director Mr Wiqas Javed as the digital marketing program manager for EMEA to oversee paid search, SEO, affiliates, performance display and social media efforts. 

Former strategic partner director for Apple, James Bowen, was named director of Apple Pay in the UK last month after former AIESEC global chief digital officer Gordon Ching was hired as Apple’s global marketing specialist in August. 

In April, Stephane Thirion became Apple Europe’s director of enterprise, SMB and education, changing from his previous role of director of channel sales and development. In January, Sarah Fortuna changed roles from product marketing manager for Mac products in the EMEIA to product marketing for the Apple Watch. 

Competition: Samsung, Sony, Google, Microsoft, Facebook, Huawai, Bose, HP, Bowers & Wilkins, Harman and Dell, to name a hand full. 

Digital Details: According to Moat UK, 44% of this year’s display ads have run publisher-direct as opposed to through an ad server or exchange. Apple has published 208 standard display ads onto 1,768 destinations, 5% of which have been mobile this year, while also running 80 high impact and 28 video ads during the months of January to the end of November 2015. This is more than 7x the amount of display ads run during the same period last year and over 10x the amount of total destinations. 

Key destinations in 2015 have been,,, YouTube,, and Digital advertising increased rapidly in the months following the launch of Apple Pay and Apple Music.

Media Spend: Apple spent £30.5m in total measured media in 2014, according to Nielsen, a 0.52% drop from 2013 spend. TV and Outdoor are the highest investments, as has been the case for several years; however, Press spend has shrunk significantly in recent years. 

Agency Roster Last  works with Apple for media planning & buying.

1 Hanover Street, London, W1S 1YZ, 020 8278 1440

Mr Daniel Cox
Digital Marketing, Europe

Mr James Bowen **

Ms. Eleanor Fraser
Head, Marketing, TV, Movies, iBooks & iTunes – Europe

Mr Wiqas Javed **
Digital Marketing Manager

 **Could not confirm these emails at this time, but we made our best guess to get you started. Please don’t get mad at us for guessing, we’re only trying to make it easier for you to start a conversation. If you want to let us know we were wrong, shoot me an email anytime at