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We Are Boutique | Agency Profile, Contacts, AOR, Client Relationships




Service: communications & public relations

Main Telephone 0113 394 8990
Main Fax
Primary Address
6 Saw Mill Yard
Leeds, West Yorkshire LS11 5WH
England

We Are Boutique Contacts

Contacts (5/8)
Name Title City
Alexandra C. Client Services Director West Yorkshire
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: 0113 394 8990
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 6 Saw Mill Yard
Leeds, West Yorkshire
LS11 5WH
England

Rory D. PPC Manager West Yorkshire
Philip N. Marketing & Business Development Manager West Yorkshire
Steph W. Senior Account Manager West Yorkshire
Charley D. Senior Account Executive West Yorkshire

Client Relationships


Brand Service From To Media Spend
********** *********** - **** Media Buying, Media Planning 2015 present *******
*********** - ***** ****** Media Buying, Media Planning unknown present *
*********** - ******* ******** Media Buying, Media Planning unknown present *
*********** - **** ****** ******** Media Buying, Media Planning unknown present *
*********** - *** ** Media Buying, Media Planning unknown present *

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WinmoEdge

Close Watch - Score 56: AllClear Insurance Services appoints deputy marketing head


Company: AllClear Insurance Services, provider of a range of insurance products and services, mainly in the travel sector. 

Opportunity: Hired Bhavek Rughani as deputy head of marketing late last year and since have upped coverage on digital ad spend significantly.

Mr Rughani had worked with the company previously as a digital marketer but left temporary to consult for The Leeds Club, Leisure Link Golf Holidays and Novum UK. 

He reports to nearly six-year marketing boss Garry Nelson, who worked with We Are Boutique on creative last year in addition to an in-house team. 

As the key summer holiday season approaches, the brand will continue to advertise during the first half as holiday-makers plan. Sellers should reach out ahead of key Q3 spending. Agencies should approach in Q4, when planning for early 2018 campaigns will begin. 

Additional Information

Media Spend: Spent £508k during the first half of 2016, mostly on TV. In 2015, the company only spent on TV during Q2 and Q3, totaling £509k all year. 

Digital Breakdown: After spending just £4.5k last year on digital channels, according to Pathmatics, mostly on mobile video - the insurance company has turned a corner. The year before, the brand spent double that.

Last month, the brand spent £47k, securing 2.2m impressions. 81% of this was desktop video ads, leaving 18% to mobile video and 1% to mobile. THe majority (99%) of ads were bought site-direct on publishers including youtube.com, metro.co.uk, telegraph.co.uk and webmd.com. 

AllClear Insurance Services
AllClear House
1 Redwing Court Ashton Road,
Romford, Essex RM3 8QQ United Kingdom
01708 339026

Mr Bhavek Rughani
Deputy Head of Marketing
bhavek.rughani@allcleartravel.co.uk

Mr Garry Nelson
Group Head of Marketing
garry.nelson@allcleartravel.co.uk