TwentySix Digital | Agency Profile, Contacts, AOR, Client Relationships
|Main Telephone||0800 320 26 26|
TwentySix Digital Contacts
|Matt P.||Chief Technology Officer||West Yorkshire|
Sample of Associated Brands
|Harriet H.||Client Services, Managing Partner||West Yorkshire|
|George C.||Senior Digital Account Manager||West Yorkshire|
|Amy M.||Digital Account Manager||West Yorkshire|
|Scott B.||Senior Account Manager||West Yorkshire|
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Digital, Outdoor Opps: BrightHouse's media review could inspire bigger budget
Subject: Outdoor, Digital, Earned Media, TV, Online, Millennials, Agency Opportunities.
Company: BrightHouse is the UK's rent-to-own retailer, offering products ranging from televisions to furniture.
Opportunity: Following an expansion last year, the retailer is reviewing its UK media requirements ahead of 2017 spending. Media agencies are likely too late, but an email to verify this shouldn't be too much trouble if you're willing. Other types of agencies might get lucky too, so we suggest you reach out as well.
This comes just a few months after Hamish Paton, formerly commercial director, was promoted to CEO. His promotion came several months after Head of Customer Marketing Matthew Legge, former Marks and Spencer direct marketer, joined in February.
Sellers should contact in-house leaders immediately for H1 opportunities as this review will inevitably kick off strategy shifts and possible new digital strategies. Those in outdoor, digital and TV should shoot for 2017 revenue. Note that Pathmatics showed a drastic increase in desktop advertising this Q2 as eCommerce is driving the changes.
BrightHouse, which reported £21million in pre-tax profits this year, recently came under fire for offering Christmas gifts with high-interest rates and is looking to distract from the negative attention with a marketing boost.
Media Spend: Spent £2.1m last year with £1.5m of in during the second half of the year. BrightHouse spent £780k during the first half of 2016, mostly in TV and online.
Digital Breakdown: BrightHouse has spent more than £64k this year to gain five million impressions from desktop ads. The majority were placed site direct on top publishing sites ebay.co.uk, youtube.com, news.yahoo.com and answers.com.
This is a significant increase compared to year-to-date 2015 when only £3k was spent on mobile and desktop ads that gained 1.3m impressions. This time, a programmatic placement strategy was preferred.
Incumbents: Carat Leeds have handled media in the last few years.
Target Audience: Lower-income families seeking quality products and affordable options.
Competitors: Aaron's, Instant Home and CORT Furniture
5 Hercules Way
Hertfordshire WD25 7GS
T: 01923 488 200
Mr Hamish Paton
Mr Matthew Legge
Head of Customer Marketing