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Brass | Agency Profile, Contacts, AOR, Client Relationships




Service: integrated

Main Telephone 0113 230 4000
Main Fax 0113 230 2332
Primary Address
Moorfield House
Alma Road
Leeds, West Yorkshire LS6 2AH
England

Brass Contacts

Contacts (5/12)
Name Title City
John M. Chief Executive Officer West Yorkshire
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: 0113 230 4000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: Moorfield House
Alma Road
Leeds, West Yorkshire
LS6 2AH
England

David L. Managing Partner West Yorkshire
Paul M. Managing Partner West Yorkshire
Simon M. Digital Delivery Director West Yorkshire
Ian R. Creative Director West Yorkshire

Client Relationships


Brand Service From To Media Spend
*** ***** ****** *** unknown present *
***** **** unknown present *
***** ***** ******* Media Buying, Media Planning 2016 present *****
*** **** Digital 2016 *******

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WinmoEdge

Q4 Digital, Media Planning for SS17: New Look taps Brass for shopper marketing campaign


Subject: Digital, Social Media, On-Line, E-Tail, Retail, High Street, OOH, Outdoor. 

Company: New Look, British fashion retailer.

Opportunity: The former Brass. The agency has already launched an AW16 promotional campaign online and in-stores. 

Sellers should be in touch ahead of SS17 promotional activity, keeping in mind what happens with this campaign. Outdoor and digital are the retailers main advertising pillars and there could still be revenue left in 2016. So far this year, New Look has more than doubled its digital budget and the retailer spent more than £100k in Q4 last year.  Zenith handles media planning and buying. 

Agencies - hopefully you've been after the account after TH_NK to help plan the future of their digital business globally earlier in the year. 

Additional Information

Media Spend: Went from spending £4m in 2014 to just under a million last year. 

Digital Breakdown: Per Pathmatics, the retailer has spent £536k on digital ad spend so far this year, up from £184k spent during the same period last year. 

Most video ads published through Google's ad network and top sites were youtube.com, ndtv.com and weather.com. Desktop skewed more towards site-direct (57%) with 27% publishing via an ad network and 15% through a DSP. Top destinations were dailymail.co.uk, thestudentroom.co.uk and goodtoknow.co.uk. 

New Look
Wells & More Building
45 Mortimer Street,
London W1W 8HJ England 
01305 765 000

Mr Nicky Haddow
Senior Trading Manager UK & ROI
nicky.haddow@newlook.com

Mr. Jack Smith
Group Digital Director
jack.smith@newlook.com

Ms. Georgina Whalley
Marketing Director UK & ROI
georgina.whalley@newlook.com

Ms. Natalie Carder
Performance Media Manager
natalie.carder@zenithoptimedia.co.uk

Ms. Nicola Martin-Smith
Trading Manager
nicola.martin-smith@zenithoptimedia.co.uk