Brass | Agency Profile, Contacts, AOR, Client Relationships
|Main Telephone||0113 230 4000|
|Main Fax||0113 230 2332|
|John M.||Chief Executive Officer||West Yorkshire|
Sample of Associated Brands
|David L.||Managing Partner||West Yorkshire|
|Paul M.||Managing Partner||West Yorkshire|
|Simon M.||Digital Delivery Director||West Yorkshire|
|Ian R.||Creative Director||West Yorkshire|
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Q4 Digital, Media Planning for SS17: New Look taps Brass for shopper marketing campaign
Subject: Digital, Social Media, On-Line, E-Tail, Retail, High Street, OOH, Outdoor.
Company: New Look, British fashion retailer.
Opportunity: The former Brass. The agency has already launched an AW16 promotional campaign online and in-stores.
Sellers should be in touch ahead of SS17 promotional activity, keeping in mind what happens with this campaign. Outdoor and digital are the retailers main advertising pillars and there could still be revenue left in 2016. So far this year, New Look has more than doubled its digital budget and the retailer spent more than £100k in Q4 last year. Zenith handles media planning and buying.
Agencies - hopefully you've been after the account after TH_NK to help plan the future of their digital business globally earlier in the year.
Media Spend: Went from spending £4m in 2014 to just under a million last year.
Digital Breakdown: Per Pathmatics, the retailer has spent £536k on digital ad spend so far this year, up from £184k spent during the same period last year.
Most video ads published through Google's ad network and top sites were youtube.com, ndtv.com and weather.com. Desktop skewed more towards site-direct (57%) with 27% publishing via an ad network and 15% through a DSP. Top destinations were dailymail.co.uk, thestudentroom.co.uk and goodtoknow.co.uk.
Wells & More Building
45 Mortimer Street,
London W1W 8HJ England
01305 765 000
Mr Nicky Haddow
Senior Trading Manager UK & ROI
Mr. Jack Smith
Group Digital Director
Ms. Georgina Whalley
Marketing Director UK & ROI
Ms. Natalie Carder
Performance Media Manager
Ms. Nicola Martin-Smith