Golley Slater | Agency Profile, Contacts, AOR, Client Relationships
|Main Telephone||029 2038 8621|
|Main Fax||029 2023 8729|
Golley Slater Contacts
|Victoria H.||Account Director||South Glamorgan|
Sample of Associated Brands
|Sian T.||Account Director||South Glamorgan|
|Paul S.||Creative Director||South Glamorgan|
|Helen S.||Senior Account Director||South Glamorgan|
|Liz G.||Senior Account Manager||South Glamorgan|
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Account in Jeopardy - Score 80: The NWTC bolsters marketing with digital boss
Subject: Print, Digital, Earned Media, Outdoor, Restaurants
Company: The New World Trading Company (NWTC) operates a group of brands in the pub and bar market through out the UK.
Opportunity: Appointed Stephanie Clark as head of marketing to implement a digital strategy which will likely include SEO, SEM, email, PPC management, analysis and social media. Clark's experience in retail and fashion could lend itself well as NWTC looks to attract a similar female millennial demographic.
The restaurant group has been bolstering its team ever since bringing on Jenny Fisher as head of brand business development at the beginning of this year. During this time, marketing has shifted to the foreground. The NWTC is currently planning for summer, when restaurant and bar foot-traffic typically increases. Sellers should go after revenue associated with nightlife, young singles and "foodies" in Q2-3.
Meanwhile, agencies should already be making contacts. After expanding Manchester venues and putting new leadership in place, the company tapped Pathmatics has yet to show digital data for the NWTC, but it's only a matter of time, now that Clark's leading the way.
Experience: Clark has worked in marketing and management since 2008 for companies including 360 Resourcing Solutions, Adorned Fashion, Digital & Wise, and Weber Shadwick. She specialises in digital, blogging, social media, retail, and fashion.
Additional Appointments: Aside from Clark and Fisher, in the last five months, the NWTC has hired Sales and Events Manager Dan Shidlow and Amelia Scholey as business development manager for the Botanist brand.
Competitors: All Bar One.
New World Trading Company
98 King Street
Cheshire WA16 6HQ
T: 01565 631 234
Ms Stephanie Clark
Ms Jenny Fisher
Head, Brand Business Development