9xb | Agency Profile, Contacts, AOR, Client Relationships
|Main Telephone||01423 814 555|
|Simon B.||Client Services Director||North Yorkshire|
Sample of Associated Brands
|Mark P.||Marketing Director||North Yorkshire|
|James C.||Digital Marketing Executive||North Yorkshire|
|James P.||Business Development Manager||North Yorkshire|
|Rob B.||Managing Director||North Yorkshire|
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Digital, Sponsorship Opps: Harrogate Water looks to Keep Britain Tidy with new partnership
Harrogate Water Brands, owner of Harrogate Spring Water and Thirsty Planet, has partnered with Keep Britain Tidy to promote the recycling of plastic bottles. The water brand is the main sponsor of their 'Great British Spring Clean' campaign and Keep Britain has launched their redesigned 'Tidyman' logo. We could see additional sponsorship and cause marketing from Harrogate throughout the year.
Water brands often promote ahead of spring/summer outdoor months when people are more active and thus, consume more water. Just last June, Harrogate made its biggest ever investment in summer sports sponsorship, featuring deals with Le Mans 24, World Triathlon, Yorkshire County Cricket Club and England Cricket. There's still time to secure last minute summer sponsorship wins, sellers!
Pathmatics has yet to show digital data for the water brands, but it's only a matter of time if they hope to pull in millennials and families. Digital sellers should drink up immediately.
Sponsorship has traditionally been a significant pillar in their marketing strategy and expansion will only increase this attention. Last year, the company spent £8 million to expand its production facility and grow its capacity. Advertising should crank up this year to support this recent business development.
Target Audience: Athletes, Millennials, Gen-X
Competitors: Direct water rivals include Lucozade Ribena Suntory.
Agency Roster: The company has worked with branding agency 9xb.
Harrogate Water Brands
Harlow Moor Road
North Yorkshire HG2 0QB
T: 01423 730000
Mr Nicky Cain