Bigdog Agency Norwich | Agency Profile, Contacts, AOR, Client Relationships
|Main Telephone||01603 621 587|
|Main Fax||01603 612 327|
Bigdog Agency Norwich Contacts
|Cordell B.||Creative Managing Partner||Norfolk|
Sample of Associated Brands
|Ian F.||Senior Art Director||Norfolk|
|Phil L.||Senior Art Director||Norfolk|
|Kayleigh J.||Account Director||Norfolk|
|Dan M.||Digital Strategy Director||Norfolk|
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Over-35s Female Engagement Opps: Sky Bingo gambles with bigdog for integrated campaign
Subject: Q4, Gambling, Digital, Print, Radio, TV, Over-35 Females.
Brand: Sky Bingo is a subsidiary of Sky portfolio.
Opportunity: With no incumbent in place, Sky Bingo appointed NOW TV is gearing up to.
Pathmatics data shows a slight increase in desktop and mobile advertising throughout this year which could be further increased come 2017. ATL and online sellers should be all over this in Q4, one of Sky Betting's biggest spending periods, followed by H1 spending.
Media Spend: In 2015, Sky Betting & Gaming spent over £10.5m on media, with the majority (£7.3m) going towards TV and the rest was scattered across radio, digital and press.
Digital Breakdown: Per Pathmatics, since January, Sky Bingo has spent £3.9k on desktop ads to gain 1.5m impressions. Of those, almost all were placed programmatically through DSP and top publishing sites include funkyjunk.com, deviantart.com, wowhead.com and kizi.com.
Target Audience: Sky Bingo primarily focuses on the female audience over the age of 35. Casino brands target a more diverse and younger demographic.
Competitors: Fellow gaming opps include Gamysys.
Agency Roster: Sky Betting & Gaming has worked with Mediacom handles media for Sky.
Sky Betting & Gaming
Middlesex TW7 5QD
020 7705 3000
Mr. Aaron Dugan
Sportsbook Digital Marketing Manager
Ms. Fiona Gribben
Digital Communications Lead
Ms. Olivia Treyer-Evans
Senior Media Planner - Sky