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The Leith Agency | Agency Profile, Contacts, AOR, Client Relationships

Service: creative

Main Telephone 0131 561 8600
Main Fax 0131 561 8601
Primary Address
37 The Shore
Edinburgh, Midlothian EH6 6QU

The Leith Agency Contacts

Contacts (5/13)
Name Title City
Katherine M. Account Director Midlothian
Sample of Associated Brands
Email: *****@*******.***
Main Phone: 0131 561 8600
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 37 The Shore
Edinburgh, Midlothian

Helen B. Account Director Midlothian
Richard T. Group Account Director Midlothian
Simon B. Senior Account Director Midlothian
Phil E. Creative Director Midlothian

Client Relationships

Brand Service From To Media Spend
***** ****** - ****** Creative 2015 present *
****** & ** - ****** *** Creative 2015 present *
********* *** - ****** ****** Creative 2015 present *
****** ****** - ****** ****** Creative 2015 present *******
******** **** - **** *** Creative 2015 present *****

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Campaign Still Imminent: Innis & Gunn crowdfunds and launches beer straight from the clouds

Subject: Experiential, PR, Branding, Awareness, Outdoor, Social, TV.

Company: Innis & Gunn is a brewing company based in Edinburgh, Scotland.

Opportunity: The brewery recently exceeded its crowdfunding goal by 26% to raise £1.27m while planning for its top spending period in spring/summer. While it may be too late for agencies (but we hope you tried when we covered the brand earlier this year), sellers have a solid window for approaching while budgeting takes place. 

The Scottish company appointed Manifest this March to its global comm. brief and DV encouraged sellers to go after potential OOH, event marketing, social media, digital and TV revenue. As reported/expected throughout, Peter Mooney left I&G and Jane Cannon took over as head of marketing so crucial changes lie ahead. The UK's 2nd largest craft brewer saw a 2015 turnover of £12.5m and exported to 25+ countries. 

The brewery also recently launched a special beer using water harvested from clouds over Dumfries and Galloway. They also took over Inveralmond Brewers in April and raised £3.1m through a separate crowdfunding scheme. I&G hopes expansion and investments will spark heightened growth as it plans 2017 turnover to reach £22m. The company is showing no signs of slowing so expect to drink up opportunities this Q2-3.

Additional Information

Competitors: Include Carling reviewing creative.

Target Audience: Millennial males and passionate craft beer lovers.

Agency Roster: Dead as We Know It and PipeLine Brands handles its grass roots and brand building.

Innis & Gunn
6 Randolph Cres
Midlothian EH3 7TH
T: 131 220 7230

Ms Jane Cannon 
Head of Marketing

Ms Sophia Ellis 
Global Brand Development Manager