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Chime Communications | Agency Profile, Contacts, AOR, Client Relationships




Service: integrated

Main Telephone 020 7592 5200
Main Fax
Primary Address
62 Buckingham Gate
London, London SW1E 6AJ
England

Chime Communications Contacts

Contacts (5/6)
Name Title City
Christopher S. Chief Executive Officer London
Sample of Associated Brands
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Email: *****@*******.***
Main Phone: 020 7592 5200
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 62 Buckingham Gate
London, London
SW1E 6AJ
England

Eric H. Chief Financial Officer London
David C. Deputy Chief Financial Officer London
Sue F. Communications Director London
Karie S. Communications Manager London

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WinmoEdge

Campaign Imminent: Purplebricks selects newly created ad agency Snap for sponsorship, digital and TV work


Subject: TV, Radio, Outdoor, Social, Online, Press, Sponsorship. 

Company: Purplebricks.com, next-generation property sales and lettings business.

Opportunity: The former BMB. Snap’s work will involve a focus on sponsorship deals, working with Chime’s sports marketing team and picking up challenger brands that VCCP poses a conflict with. 

Sellers should anticipate a bigger ad budget this year under the direction of CMO Joby Russell, previously Confused.com's marketing boss. Purplebricks has already poured pounds into its marketing efforts to bolster its online market share, which widened pre-tax losses in the six months to 31 October and has led to a reevaluation of campaign efficiency. The new agency will have to be more cost-effective and stretch every bit of ad spend into driving traffic to the site. Digital, TV and sponsorship sellers should be all over this. 

PHD handles planning and buying, but the relationship could be on the rocks with the latest trouble in efficiency. 

Additional Information

The following was originally posted on 30 March

Media Spend: The company currently participates in heavyweight marketing on outdoor, press, radio and TV and spent £8m in the 12 months from Dec. 2014 to Nov. 2015. In addition, the brand has seen an increase in mobile/tablet traffic and should likely active more digital advertising. The brand is active on social

Competitors: Purplebricks was the top individual spender during this period compared to Agents' Mutual, easyProperty, Housesimple, Knight Frank, Rightmove, Savills, Tepilo, Webuyanyhome and Zoopla. 

Growth Plans: The company, which listed on London's junior AIM in December after raising £22.8m, is looking to double the amount of local property experts (LPE) it has by spring 2017. In the six months to Oct., the online estate agent had 150 LPEs and £7.2m in revenue. 

Purplebricks.com
Suite 7 Cranmore Place, Cranmore Drive Shirley, Solihull, West Midlands, B90 4RZ, 0800 810 8008

Mr Joby Russell
Chief Marketing Officer
joby.russell@purplebricks.com

Mr James Kydd
Marketing Director
james.kydd@purplebricks.com