Zenith | Agency Profile, Contacts, AOR, Client Relationships
Service: media buying & planning
|Main Telephone||020 7961 1000|
|Main Fax||020 7961 1113|
|Mark H.||Chief Executive Officer||London|
Sample of Associated Brands
|Oliver H.||Global Chief Business Development Officer||London|
|Vittorio B.||Global Brand President||London|
|Guy E.||Business Director||London|
|Duncan C.||TV Trading Director||London|
|**** ****** *******||media buying & planning||2012||present||******|
|**** ***** *********||media buying & planning||2012||present||*|
|**** ****** *******||media buying & planning||2012||present||*|
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Campaign Imminent: Jim Beam launches global creative review
Subject: Digital, TV, Magazine, Social Media, Video, Mobile, Sponsorship, Outdoor
Company: Beam Suntory, the international premium spirits company with US headquarters in Deerfield, Ill. Beam's brand portfolio includes: Sauza, Jim Beam, Courvoisier, Maker's Mark and deKuyper.
Opportunity: The here).
The bourbon brand has been running the global "Make History" campaign since 2014, so look for a refreshed strategy and campaign by Q1 2017. New packaging has also rolled out this year, its first refresh in decades.
Jim Beam has already upped efforts the last several quarters to reach millennial males, so the future budget should be large (research Zenith handles media.
Media Spend: The Jim Beam brand spent £1.4m in TV, press and cinema last year. Q2/3 is the prime spending period.
Digital Breakdown: Per Pathmatics, the brand has spent £16k on desktop ads so far this year, securing just 1m impressions. These were all purchased site-direct on imdb.com. Even less was spent on mobile.
On video, however, the brand has spent £67k so far (up from £13k in 2015) and brought in nearly 6m impressions. The majority of these came in after 92% of spend share went through the ad network Amazon, with 8% going through the DSP DoubleClick. Top sites were imdb.com, msn.com and pitchero.com.
310 St Vincent Street
Glasgow, Lanarkshire G2 5RY Scotland
Ms Rebecca Messina
Senior Vice President & Global Chief Marketing Officer
(847) 948-8888 (US HQ)
Ms Sarah Macaulay
International Marketing Director, Whisky
Ms Chiara Giovanacci
International Brand Manager, Jim Beam