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Zenith | Agency Profile, Contacts, AOR, Client Relationships

Service: media buying & planning

Main Telephone 020 7961 1000
Main Fax 020 7961 1113
Primary Address
24 Percy Street
London, London W1T 2BS

Zenith Contacts

Contacts (5/59)
Name Title City
Mark H. Chief Executive Officer London
Sample of Associated Brands
Email: *****@*******.***
Main Phone: 020 7961 1000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 24 Percy Street
London, London

Oliver H. Global Chief Business Development Officer London
Vittorio B. Global Brand President London
Guy E. Business Director London
Duncan C. TV Trading Director London

Client Relationships

Brand Service From To Media Spend
**** media buying unknown present *****
**** media planning unknown present *****
**** ****** ******* media buying & planning 2012 present ******
**** ***** ********* media buying & planning 2012 present *
**** ****** ******* media buying & planning 2012 present *

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Campaign Imminent: Jim Beam launches global creative review

Subject: Digital, TV, Magazine, Social Media, Video, Mobile, Sponsorship, Outdoor

Company: Beam Suntory, the international premium spirits company with US headquarters in Deerfield, Ill. Beam's brand portfolio includes: Sauza, Jim Beam, Courvoisier, Maker's Mark and deKuyper. 

Opportunity: The here).

The bourbon brand has been running the global "Make History" campaign since 2014, so look for a refreshed strategy and campaign by Q1 2017. New packaging has also rolled out this year, its first refresh in decades. 

Jim Beam has already upped efforts the last several quarters to reach millennial males, so the future budget should be large (research Zenith handles media.

Additional Information

Media Spend: The Jim Beam brand spent £1.4m in TV, press and cinema last year. Q2/3 is the prime spending period. 

Digital Breakdown: Per Pathmatics, the brand has spent £16k on desktop ads so far this year, securing just 1m impressions. These were all purchased site-direct on Even less was spent on mobile.

On video, however, the brand has spent £67k so far (up from £13k in 2015) and brought in nearly 6m impressions. The majority of these came in after 92% of spend share went through the ad network Amazon, with 8% going through the DSP DoubleClick. Top sites were, and 

Beam Suntory
​Dalmore House
310 St Vincent Street
Glasgow, Lanarkshire G2 5RY Scotland

Ms Rebecca Messina
Senior Vice President & Global Chief Marketing Officer
(847) 948-8888 (US HQ)

Ms Sarah Macaulay
International Marketing Director, Whisky

Ms Chiara Giovanacci
International Brand Manager, Jim Beam