Zenith | Agency Profile, Contacts, AOR, Client Relationships
Service: media buying & planning
|Main Telephone||020 7961 1000|
|Main Fax||020 7961 1113|
|Mark H.||Chief Executive Officer||London|
Sample of Associated Brands
|Oliver H.||Global Head, Marketing||London|
|Andy K.||Head, Display||London|
|Vittorio B.||Global Brand President||London|
|Rebecca M.||Vice President, Digital Investment||London|
|**** ****** *******||media buying & planning||2012||present||******|
|**** ***** *********||media buying & planning||2012||present||*|
|**** ****** *******||media buying & planning||2012||present||*|
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On the Brink - Score 69: Accolade Wines promotes interim marketing director during planning
Australian-based wine conglomerate, Accolade Wines, has promoted Lucy Ramsay up from customer marketing controller to interim marketing director. We have verified that her role is on the administrative marketing level, while Paul Hillier is now commercial marketing director.
Ramsay joined Accolade in 2011, but before this, she worked as a customer account manager for Morrison's at Unilever so she's no stranger to FMCG marketing.
Agency readers should let this opp breath for a bit, watching for additional leadership shake-ups throughout the year. New marketing direction typically signals agency reviews and the relationships listed below have been in place for awhile, so we have a feeling this is the first of many changes to come.
Pathmatics shows that Accolade Wines spent £29k on desktop ads that were placed directly on skysports.com. The company may consider expanding this digital presence as it continues to grow to pull in a wider consumer demographic. Rivals below have certainly integrated digital and it's important to keep up with or ahead of industry trends.
Sellers in digital, sponsorship and press should pull the cork soon as Accolade preps for festive seasonal pushes. This shift in leadership was sparked by a CEO change-up in 2015 and we just know their Hardys brand will see the first/most attention.
Media Spend: Spent £27k during the first half of 2016 on press and online. This was up from the £45k spent during all of 2015. In 2014, the company's press spending reached £289k, according to Nielsen.
Target Audience: Women and men wine enthusiasts, typically baby boomers and Gen-Y's.
Competitors: Armit Wines.
Agency Roster: Hardys Wine works with McCann for creative, including their £3.5m campaign in 2015 celebrating their sponsorship with the England cricket team.
Surrey GU3 1LR
T: 01483690 000
Ms Lucy Ramsay
Interim Marketing Director
Mr Paul Hillier
Commercial Marketing Director