Wunderman | Agency Profile, Contacts, AOR, Client Relationships
Service: digital/interactive, CRM
|Main Telephone||020 7611 6666|
|Main Fax||020 7611 6668|
|Pip H.||Chief Executive||London|
Sample of Associated Brands
|Mel E.||Chief Executive Officer - EMEA||London|
|Stephen P.||Group Chief Executive Officer - UK & Global Chief Technology Officer||London|
|Ian H.||Chief Creative Officer- UK & EMEA||London|
|Carole G.||Account Director||London|
Who is the Chief Executive of Wunderman?
What is the email of the Chief Executive Officer - EMEA of Wunderman?
What is direct phone of the Group Chief Executive Officer - UK & Global Chief Technology Officer of Wunderman?
Who is the Digital agency of Wunderman?
Your personal LinkedIn™ network connections
Q3 Planning: Legal & General plans TV, digital; hires head of direct marketing
JWT created the TV portion.
Sellers - note that planning for Q3, L&G's largest spending period, is likely taking place now. So, be sure you're discussing revenue opportunities with decision makers as last year's second half on digital alone accounted for 75% of the annual total, according to Pathmatics.
In January, L&G hired former Zurich head of digital marketing Matt Connolly as head of direct marketing. Look for new digital strategies to be formed under him this year and get in touch if you think you can win him over as a partner. Mindshare has held the media planning and buying account since early 2015.
Media Spend: Per Nielsen, L&G has traditionally spent the most during Q1 and Q3. In 2015, the annual total was £42m, up from £32m in 2014. During the first half of last year, L&G spent £22m with £13m in Q1. The preferred channels have been radio, outdoor and direct mail as there's been a decline in TV spending over the last three years.
Experience: Joined from Zurich, where he headed digital marketing for the last four years, he was previously head of marcoms, head of digital management and others for nearly a decade.
Digital Breakdown: Last year, L&G spent just shy of a million pounds on digital channels, up from just £116k recorded during all of 2015. Last year's spend allowed for 217m impressions, the majority of which were from desktop . Monthly spend peaked after September and total spend share went 50% site-direct, 25% DSPs and 25% ad networks. Google's indirect sources then accounted fro 92% of impression share, leaving just 8% to site-direct.
Top destinations were healthline.com, express.co.uk, youtube.com, yahoo.com and mirror.co.uk.
Legal & General
1 Colman Street
London, London EC2R 5AA England
020 3124 2000
Ms Paula Llewellyn
Insurance Marketing Director
Mr Matt Connolly
Head of Direct Marketing
Mr Ben Jarman