Wolff Olins | Agency Profile, Contacts, AOR, Client Relationships
|Main Telephone||44 20 3655 9850|
Wolff Olins Contacts
|Sairah A.||Chief Executive Officer||London|
Sample of Associated Brands
|Paddy L.||Senior Strategist||London|
|Katie F.||Strategy Coach||London|
|Estelle W.||Global Head, Growth||London|
|Bianca B.||Head, Business Development - EMEA||London|
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Campaign Imminent: Schroders taps Alter Agency for VR experiential brand engagement
Update (Feb.): Schroders worked with Alter Agency on an experiential campaign (shown on the right). The financial experts focused on brand engagement through a virtual reality experience across global locations.
Just last week, DV told readers of the company's digital head of marketing loss so look for leadership changes throughout 2017. Pathmatics shows that the company spends consistently on desktop ads and prefers site direct placement.
Sellers should reach out immediately and consider omnichannel emphasis as experiential is new to Schroders' advertising strategy.
The following was originally published Feb. 9.
Head of Digital Marketing Nick Odermatt has left the asset management giant, Schroders, to join Sabbatical travel. Though there is no clear replacement, some earlier appointments suggest the channel will be fully covered. Sellers and digital agencies should anticipate campaigns this H1 so there is no time to waste.
Last March, Peter Beckett was raised to head of marketing of digital, content and international. A few months later, he was joined by Chief Digital Officer Graham Kellen, who was promoted up from global head of digital & distribution IT.
The account was recently removed from the Wolff Olins worked on creative branding in 2016, but there hasn't been a major shift in media and/or digital support.
Media Spend: Spent £7k on outdoor and £932k on internet and press during the first half of 2016. In 2015, annual spend was £1.9m with most of this taking place during the first half.
Digital Breakdown: Per Pathmatics, last year, Schroders has spent £581k on desktop ads to gain 41m impressions. Almost all were placed site direct and top publishing sites include thestudentroom.co.uk, trustedreviews.com, ybw.com and trustnet.com.
This is a significant decrease from 2015, when £664.5k was spent on desktop ads to generate almost 20m impressions. During this time, the company also spent £139k on video adverts that gained 4.9m impressions.
Competition: Main challengers are BMO GAM and Ashmore.
Target Market: Schroders should use ad GBPs saved in the last year to begin targeting Baby Boomers and Gen Xers, who have an increasing need for help with where to invest freed up pension money.
31 Gresham Street
London EC2V 7QA
T: 020 7658 6000
Mr Peter Beckett
Head, Marketing - Digital, Content & International
Mr Graham Kellen
Mr Joel Miller
Head, Digital Engagement