Wieden & Kennedy London | Agency Profile, Contacts, AOR, Client Relationships
|Main Telephone||020 7194 7000|
|Main Fax||020 7194 7100|
Wieden & Kennedy London Contacts
|Neil C.||Global Chief Operating Officer||London|
Sample of Associated Brands
|Laura M.||Account Director||London|
|Alexandra R.||New Business Director||London|
|Vikki K.||Creative Operations Director||London|
|Vicki D.||Group Account Director||London|
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Digital, TV Opps: Electronic Arts reviews global advertising, boosts digital
Video game distributor last August, the company promoted Stuart Lang to global marketing VP and DV warned that marketing moves were inevitable. Creative agencies are currently pitching for the business and media agencies should also be alert.
Though Wieden & Kennedy to promote their Fifa 16 game.
The company also Pathmatics data for 2016 shows that digital spending more than doubled, with peaks occurring in late Q1 and throughout H2. Sellers should kick around pitches this quarter for consideration and be ready to score festive season goals with omnichannel emphasis. Sponsorship sellers should see how they can win some revenue as well.
Media Spend: In 2015, Nielsen data shows that the gaming company spent £5 million on media channels including TV (£3.8m), digital, cinema and press. H1 2016 saw similar spending. During this time, £1.8m was spent and digital and TV saw the most emphasis.
Marketplace: According Newzoo statics and Nesta research, the global games market is expected to reach £79.7 billion by 2018. The UK games industry is the 6th largest in the market with over 1,900 video game companies and last year generated £4.2bn in consumer spend in 2015, up 7.4% from 2014. Research also found the importance of mobile gaming and apps is growing.
Digital Breakdown: Pathmatics reports, over £20m was spent on desktop and video ads that gained a whopping 1.2bn impressions last year. This was down from the year before as totals were around £7.1m. Of those from 2016, 89 per cent were placed site direct and top publishers included amazon.co.uk, youtube.com, wikia.com and gamefaqs.com.
Competitors: Nintendo, to name a few.
Surrey GU1 4TN
T: 01483 463 000
Mr Dan Holman
Head, Product Marketing
Mr Adam Hay
Sports Partnerships & Activation Manager
Mr Stuart Lang US-based
VP, Global Campaign Management