Weber Shandwick London | Agency Profile, Contacts, AOR, Client Relationships
Service: public relations
|Main Telephone||0207 067 0000|
Weber Shandwick London Contacts
|Louise W.||Executive Vice President & Chair, Consumer Marketing - EMEA||London|
Sample of Associated Brands
|Nicolle K.||Vice President||London|
|Nadia S.||Digital Director||London|
|Stuart L.||Strategy & Creative Director||London|
|Elizabeth G.||Analytics Director||London|
|********* - *******||Public Relations||unknown||present||*******|
|****** - **** *** ***||public relations||2015||present||******|
|****** - *******||public relations||2015||present||****|
|****** - ********||public relations||2015||present||*******|
|****** - ************||public relations||2015||present||*|
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Q2 Opps: Aldi plans expansion, reviews PR and continues digital boost
Subject: Grocery Store, Sponsorship, Digital, Outdoor, TV, Door Drop, Radio.
Company: Aldi Stores operates a grocery store chain that offers limited inventory of private label goods for discount prices.
Opportunity: After undergoing a series of major changes throughout this year, Aldi is on the hunt for new PR and social media agencies. The supermarket chain regularly reviews its outside services and currently has a long agency roster to choose from.
Last year, Clarion has also recently worked with Aldi on consumer briefs.
The company is planning a massive expansion of 70 new stores in 2017 and is gearing up for peak Q2 spending for outdoor grilling season.
Online/video sellers should note how digital has already McCann Manchester was retained this April so look for this opp to move quickly. An expansion usually brings about a marketing push and after a 12 per cent sales increase for 2015, Aldi is sure to build on this momentum.
Media Spend: This H1, Aldi spent over £67.8m on an integrated strategy. The largest sum (£39.8m) was spent on TV, while press followed closely behind with £20.4m, and the rest was spread across radio, outdoor, digital and door drop.
Digital Breakdown: According to Pathmatics, the grocer has spent £1.58m on desktop so far this year with 60.4m impressions. Of those, 97% were run site-direct with top sites overall including mirror.co.uk, ebay.co.uk, telegraph.co.uk and dailymail.co.uk.
Mobile and tablet has seen 20.7m impressions so far after Aldi spent almost £275k. Investment in video has totaled £38.9k, which has brought about 3.7m impressions.
During the same period last year, Aldi spent just over half as much as this year on desktop, mobile and video.
Competition: Asda are all competitors, but especially Lidl, which has a similar discount pricing model.
Warwickshire, CV9 2SQ
T: 01827 711 800
Mr. Adam Zavalis
Mr. Guy Beardsley
Group Media Director
Mr Guy Beardsley
Group Media Director
Ms Amanda Jones