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Weber Shandwick London | Agency Profile, Contacts, AOR, Client Relationships




Service: public relations

Main Telephone 0207 067 0000
Main Fax
Primary Address
2 Waterhouse Square
140 Holborn
London, London EC1N 2AE
England

Weber Shandwick London Contacts

Contacts (5/15)
Name Title City
Louise W. Executive Vice President & Chair, Consumer Marketing - EMEA London
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: 0207 067 0000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 2 Waterhouse Square
140 Holborn
London, London
EC1N 2AE
England

Nicolle K. Vice President London
Nadia S. Digital Director London
Stuart L. Strategy & Creative Director London
Elizabeth G. Analytics Director London

Client Relationships


Brand Service From To Media Spend
********* - ******* Public Relations unknown present *******
****** - **** *** *** public relations 2015 present ******
****** - ******* public relations 2015 present ****
****** - ******** public relations 2015 present *******
****** - ************ public relations 2015 present *

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Q2 Opps: Aldi plans expansion, reviews PR and continues digital boost


Subject: Grocery Store, Sponsorship, Digital, Outdoor, TV, Door Drop, Radio.

CompanyAldi Stores operates a grocery store chain that offers limited inventory of private label goods for discount prices.

Opportunity: After undergoing a series of major changes throughout this year, Aldi is on the hunt for new PR and social media agencies. The supermarket chain regularly reviews its outside services and currently has a long agency roster to choose from.

Last year, Clarion has also recently worked with Aldi on consumer briefs.

The company is planning a massive expansion of 70 new stores in 2017 and is gearing up for peak Q2 spending for outdoor grilling season.

Online/video sellers should note how digital has already McCann Manchester was retained this April so look for this opp to move quickly. An expansion usually brings about a marketing push and after a 12 per cent sales increase for 2015, Aldi is sure to build on this momentum. 

Additional Information

Media Spend: This H1, Aldi spent over £67.8m on an integrated strategy. The largest sum (£39.8m) was spent on TV, while press followed closely behind with £20.4m, and the rest was spread across radio, outdoor, digital and door drop. 

Digital Breakdown: According to Pathmatics, the grocer has spent £1.58m on desktop so far this year with 60.4m impressions. Of those, 97% were run site-direct with top sites overall including mirror.co.uk, ebay.co.uk, telegraph.co.uk and dailymail.co.uk. 

Mobile and tablet has seen 20.7m impressions so far after Aldi spent almost £275k. Investment in video has totaled £38.9k, which has brought about 3.7m impressions. 

During the same period last year, Aldi spent just over half as much as this year on desktop, mobile and video.

Competition: Asda are all competitors, but especially Lidl, which has a similar discount pricing model.

Aldi Stores
Holly Lane
Atherstone
Warwickshire, CV9 2SQ
T: 01827 711 800

Mr. Adam Zavalis
Marketing Director
adam.zavalis@aldi.co.uk

Mr. Guy Beardsley
Group Media Director
guy.beardsley@mccann.com

Mr Guy Beardsley
Group Media Director
guy.beardsley@mccann.com

Ms Amanda Jones
Planning Manager
amanda.jones@mccann.com