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the7stars | Agency Profile, Contacts, AOR, Client Relationships

Service: media buying & planning

Main Telephone 020 7436 7275
Main Fax 020 7436 7276
Primary Address
Floor 6-8, Melbourne House
46 Aldwych
London, London WC2B 4LL

the7stars Contacts

Contacts (5/42)
Name Title City
Mark J. Founding Partner London
Sample of Associated Brands
Email: *****@*******.***
Main Phone: 020 7436 7275
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: Floor 6-8, Melbourne House
46 Aldwych
London, London

Jenny B. Owner London
Gareth J. Partner London
Nick M. Managing Partner London
Sam F. Account & Planning Director London

Client Relationships

Brand Service From To Media Spend
* ******* **** ***** Media Buying, Media Planning 2014 present *
******** - ****** **** ****** media buying & planning 2015 present *****
******** ** ** - ******** *** media buying & planning 2015 present *
******** ** ** - *** **** ** ** *** media buying & planning 2015 present *
******** ** ** - ******* media buying & planning 2015 present *******

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Campaign Imminent: Genius Gluten Free taps St Luke's for global campaign

CompanyGenius Gluten Free is Britain’s leading bakery brand within the free-from category, growing ahead of the market every year.

Opportunity: Following a the7stars for media planning and buying.

Note that Genius Foods brought on rival Warburtons' former head of operations Graeme Tough as general manager in December.

Food/drink and hobby sellers should have an advantage. Those across digital and ATL need to be reaching out.

Additional Information

IncumbentAdam & Eve/DDB previously held the account.

Experience: Mr Tough spent the last 3.9 years running Warburtons' free form operations. Prior to that, he spent 15 years as manufacturing manager.

Media Spend: While we do not have data from Nielsen, Genius has spent on TV, VOD, targeted display and social media platforms in the last two years.

Digital Breakdown: While Genius does not show up on Pathmatics yet, Moat reports that the brand ran four standard ads with 32 publishers last year. Of those, 81% were published site-direct. The brand also ran two high impact ads with Hello! Magazine. This activity took place between late Feb. and April and again in late August through the end of September.

Indirect publishing resources included DoubleClick, Integral Ad Science, AppNexus, Lotame and Rubicon. 

Top destinations were,, and 

Target Audience: Market data (here) shows that 55% spend 30% or more on their grocery budget for gluten-free foods. Millennial women are the main audience. 

Competitors: Glutino, Warburtons

Genius Foods
22 Northumberland Street South West Lane
Edinburgh, Midlothian EH3 6JD Scotland
0845 874 4000

Mr Graeme Tough
General Manager

Mr. Steve Clarke
Marketing Director