Red Brick Road | Agency Profile, Contacts, AOR, Client Relationships
Service: integrated creative
|Main Telephone||020 7575 7654|
|Main Fax||020 7575 7633|
Red Brick Road Contacts
|David M.||Chief Executive Officer||London|
Sample of Associated Brands
|Richard M.||Creative Director||London|
|Ben M.||Planning Director||London|
|Eve R.||Operations Director||London|
|Zelda H.||Senior Account Manager||London|
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Campaign Imminent: Suzuki hunts for creative help to roll out new car model
Subject: Men, Digital, Door Drop, Outdoor, Press, Radio, TV, Sponsorship
Company: Suzuki is a diversified worldwide automobile, motorcycle and outboard motors manufacturer.
Opportunity: Reviewing creative options ahead of new car model launches planned across Europe in 2017.
Currently, Red Brick Road is the lead creative agency, but Suzuki has a long history of picking supportive agencies for launches.
In May 2015, the motorcycle company hired MindWorks Marketing to handle creative for its street sports bike range. This Sept., Suzuki worked with Huth & Wenzel and launched an ATL campaign for the SX4 S-Cross.
Sellers should hitch a ride immediately as the pounds are sure to roll in from this new release soon after creative is complete. Suzuki consistently spends in Q1 and Q3 and recently swapped their usual channels (direct mail and radio) for an increase in digital.
This Q3, Pathmatics data shows a massive boom in video ad spending. Digital emphasis is something you can expect Suzuki to continue into the new year. It's important to note, that rivals are prepping for H1 pushe, so the market is packed with options. The automobile veteran is counting on creative to swerve out of this traffic jam. So, buckle up and just enjoy this ride.
The7Stars has covered media planning and buying since 2012 and now Suzuki has connections with a number of primetime ITV programmes, including a £20m sponsorship deal with Ant & Dec’s Saturday Night Takeaway.
Media Spend: Spent £21.4m last year, mostly in TV, according to Nielsen. This H1, Suzuki spent over £8.7m on a multimedia strategy, where the majority (£6.2m) went to TV, with the rest was spread across outdoor, press, digital and door drop.
Digital Breakdown: Suzuki has spent £1.35m on video and desktop ads to generate close to 130m impressions so far this year. Of those, the majority (76%) were placed site-direct while the rest were spread across programmatic sources. The chart details spending shares. Top publishing sites include youtube.com, itv.com, ebay.co.uk and halfords.com.
This is a significant increase compared to the £201k that was spent in year-to-date 2015. During this time, desktop ad spending gained over 36m impressions. Programmatic accounted for close to half of placement.
Target Audience: While their motorcycles mostly appeal to men, Suzuki aims to pull in a broader consumer group with its cars, including women and Gen Y's.
Buckinghamshire MK4 4AE
T: 01908 33 66 00
Mr Sally Steward
Field Marketing Manager
Ms Kate Palmer
Mr David Counsell
Digital Trading Director
Ms. Sophie Crosbie
Media Planner & Buyer