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Red Brick Road | Agency Profile, Contacts, AOR, Client Relationships




Service: integrated creative

Main Telephone 020 7575 7654
Main Fax 020 7575 7633
Primary Address
58 Great Sutton St
London, London EC1V 0DG
England

Red Brick Road Contacts

Contacts (5/15)
Name Title City
David M. Chief Executive Officer London
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: 020 7575 7654
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 58 Great Sutton St
London, London
EC1V 0DG
England

Richard M. Creative Director London
Ben M. Planning Director London
Eve R. Operations Director London
Zelda H. Senior Account Manager London

Client Relationships


Brand Service From To Media Spend
** ******* - ***** *** Creative 2017 present *****
*****.**.** Creative 2018 present *
******** ****** Creative 2017 present ********
****** - **** Creative unknown present *
****** - *** Creative unknown present ***

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WinmoEdge

Campaign Imminent: Suzuki hunts for creative help to roll out new car model


Subject: Men, Digital, Door Drop, Outdoor, Press, Radio, TV, Sponsorship

Company: Suzuki is a diversified worldwide automobile, motorcycle and outboard motors manufacturer. 

Opportunity: Reviewing creative options ahead of new car model launches planned across Europe in 2017.

Currently, Red Brick Road is the lead creative agency, but Suzuki has a long history of picking supportive agencies for launches. 

In May 2015, the motorcycle company hired MindWorks Marketing to handle creative for its street sports bike range. This Sept., Suzuki worked with Huth & Wenzel and launched an ATL campaign for the SX4 S-Cross.

Sellers should hitch a ride immediately as the pounds are sure to roll in from this new release soon after creative is complete. Suzuki consistently spends in Q1 and Q3 and recently swapped their usual channels (direct mail and radio) for an increase in digital.

This Q3, Pathmatics data shows a massive boom in video ad spending. Digital emphasis is something you can expect Suzuki to continue into the new year. It's important to note, that rivals are prepping for H1 pushe, so the market is packed with options. The automobile veteran is counting on creative to swerve out of this traffic jam. So, buckle up and just enjoy this ride.

The7Stars has covered media planning and buying since 2012 and now Suzuki has connections with a number of primetime ITV programmes, including a £20m sponsorship deal with Ant & Dec’s Saturday Night Takeaway.

Additional Information

Media Spend: Spent £21.4m last year, mostly in TV, according to Nielsen. This H1, Suzuki spent over £8.7m on a multimedia strategy, where the majority (£6.2m) went to TV, with the rest was spread across outdoor, press, digital and door drop. 

Digital Breakdown: Suzuki has spent £1.35m on video and desktop ads to generate close to 130m impressions so far this year. Of those, the majority (76%) were placed site-direct while the rest were spread across programmatic sources. The chart details spending shares. Top publishing sites include youtube.com, itv.com, ebay.co.uk and halfords.com.

This is a significant increase compared to the £201k that was spent in year-to-date 2015. During this time, desktop ad spending gained over 36m impressions. Programmatic accounted for close to half of placement. 

Target Audience: While their motorcycles mostly appeal to men, Suzuki aims to pull in a broader consumer group with its cars, including women and Gen Y's.

Competitors: Rolls-Royce.

Suzuki
Steinbeck Crescent
​Snelshall West
Buckinghamshire MK4 4AE
T: 01908 33 66 00

Mr Sally Steward
Field Marketing Manager
sally.steward@suzuki.co.uk

Ms Kate Palmer
Digital Manager
kate.palmer@suzuki.co.uk

Mr David Counsell
Digital Trading Director
david.counsell@the7stars.co.uk

Ms. Sophie Crosbie
Media Planner & Buyer
sophie.crosbie@the7stars.co.uk