The Communications Store | Agency Profile, Contacts, AOR, Client Relationships
Service: public relations & communications
|Main Telephone||020 7938 1010|
|Main Fax||020 7284 2268|
The Communications Store Contacts
Sample of Associated Brands
|Daniel M.||Chief Creative Officer||London|
|Fiona H.||Divisional Director||London|
|Molly R.||Senior Divisional Director||London|
|Alex M.||Digital Account Director||London|
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Agency, Millennial Engagement Opps: Net-A-Porter hires EMEA marketing head, continues digital boost
Subject: Mobile, Social Media, Digital, Out-Of-Home, Sponsorships, Luxury.
Company: The Yoox Net-a-Porter Group – the world's leading online luxury fashion retailer.
Opportunity: Appointed Alex Alston to head of marketing EMEA, several months after appointing creative agency ODD. He comes from Charlotte Tilbury Beauty, where he was head of marketing and communications for North America, and will ideally use his fashion and digital experience to boost ROIs for the luxury company.
A CoolBrand for 2015/16, Net-a-Porter might just be in the market for more new agency partners.
Sellers could try to gain last minute revenue this Q4, since digital spend increased in 2015 during this time, but you should really be focused on spring/summer launches in 2017.
Contact immediately to get info while the company plans for Q2 emphasis this fast approaching 2017. Those that target fashion-forward millennials, usually female, should have an advantage.
Experience: Alston has worked in marketing and fashion for over 10 years with brands LVMH and Charlotte Tilbury Beauty. His specialties include brand development and management, strategy, international, product and digital.
Digital Breakdown: According to Pathmatics, since January, Net-A-Porter has spent £170k on desktop ads that generated over 11.4m impressions. Of those, 85% were placed programmatically and top publishing sites include vogue.co.uk, telegraph.co.uk, harperbazaar.co.uk and thetimes.co.uk. Meanwhile, almost £35k has been spent on video adverts and £29.4k has been put towards mobile and tablet ads that collectively gained over 7m impressions.
This is a drastic increase compared to year-to-date 2015. During this time, only £19.7k was spent on desktop ads that nabbed 989k impressions. The company also spent £14.8k on mobile and tablet adverts that gained 321k impressions.
Note, Pathmatics data shows a spike for Q4 2015, particularly in video, where over £200k was spent to gain over 6m impressions.
Competitors: Fellow luxury clothing brands making moves include Diesel handing Anomaly its global account.
Agency Roster: Net-A-Porter works with Havas Media International for media buying and planning in the EMEA and APAC since the beginning of 2012.
1 The Village Offices
Westfield London Shopping Centre
London W12 7GF
Mr Alex Alston
Head, Marketing EMEA
Ms Heather Kaminetsky
VP, Global Marketing