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Shine @ The Academy | Agency Profile, Contacts, AOR, Client Relationships

Service: public relations

Main Telephone 020 7100 7100
Main Fax 020 7100 7171
Primary Address
1 Hardwick Street
London, London EC1R 4RB

Shine @ The Academy Contacts

Contacts (5/9)
Name Title City
Mitchell K. Chief Executive Officer London
Sample of Associated Brands
Email: *****@*******.***
Main Phone: 020 7100 7100
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 1 Hardwick Street
London, London

Daniel G. Creative Director & Co-Founder, The Academy London
Rachel B. Chairman & Founder, Shine Communications London
Charlotte B. Director London
Rochelle C. Senior Account Director London

Client Relationships

Brand Service From To Media Spend
***** *********** public relations 2016 present ******
********* Public Relations 2016 present ********

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2017 Digital Emphasis: Casio's G-Shock launches Christmas campaign, plans ahead

Subject: Electronics, Fashion, Watches, Digital, Print, TV, Sponsorship

Company: Casio Electronics, known best as a watch and calculator retailer, but also manufactures cash registers and points-of-sale, among other products.

Opportunity: Launched an omnichannel campaign to promote its G-Shock brand which includes print ads that are heavily supported by digital and social media. The company is looking to 'Conquer the Sea' and generate sales this Christmas by targeting customers that are increasingly consuming more digital content.

This new ad features worldclass big wave surfer Andrew Cotton as brand ambassador, but this isn't the first time Casio's marketing has included sports. This April, the watchmakers appointed Shine @ The Academy to maximize its Formula One Sponsorship and DV urged sellers to reach out for peak Q4 revenues.

If you missed out, don't fret. Casio is currently planning for another spending spike this Q2 ahead of summer buys and Father's Day. Note, Pathmatics has shown a massive increase in video ads this H1. Expect multi-channel emphasis, with creative possibly leaning on sports, and TV/video leading the way.

Additional Information

Media Spend: This H1, Casio spent over £113k, mainly on digital, with some devoted to outdoor and press. 

Digital Breakdown: Since January, Casio Electronics has spent £1.4m on video ads that generated over 25.5m impressions. All were placed site direct and top publishing sites included,, and

This is a significant increase compared to year-to-date 2015, when only £138k was spent on desktop ads to gain 16.2m impressions.

Target Market: Tech savvy fashionable millennial males looking for the latest in electronics and watches.

Competitors: Watch rivals include Hublot, Citizen while Texas Instruments and Hira Company compete with electronic gadgets.

Agency Relationships: Casio has a history with using McCann and Urban Nerds as their UK creative shops. Meanwhile, WorksUnit helped with web presence and Greenhouse Marketing even joined in on the fun.

Casio Electronics
Harp View
12 Priestley Way
London, NW2 7JD
T: 020 8450 9131

Mr Tim Gould
Head of Marketing