Saatchi & Saatchi | Agency Profile, Contacts, AOR, Client Relationships
|Main Telephone||020 7636 5060|
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Saatchi & Saatchi Contacts
|Kate S.||Global Chief Creative Officer||London|
Sample of Associated Brands
|Richard H.||Group Chief Strategy Officer||London|
|Danny J.||Chief Operating Officer||London|
|Magnus D.||Global President||London|
|Carla G.||Executive Vice President & Global Brand Director||London|
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Account in Jeopardy - Score 78: Mumsnet bolsters marketing for digital partnerships
The parental social network Mumsnet has appointed Kantar business manager Gail Edmans as brand partnership manager. This new hire comes after Head of Brand Partnerships Katie McSweeney was promoted last November. Together they will develop partnerships in the digital space.
Just last month, Marketing Week partnered with the website for their fourth annual 'Mumstock' event so don't expect emphasis to slow down anytime soon. Last year, Mumsnet worked with Saatchi & Saatchi to show how brand can really connect with mums. This relationship may continue.
Sellers would be wise to reach out for last minute mid-year opps and possible Q4 chances. The website handles all digital and programmatic in-house. Digital and media agencies should get in touch with these newly-settled marketers soon.
Experience: Before her time at Kantar Media, she worked for Gorkana, EMAP. Her specialities include digital, online, social media and account management.
Digital Breakdown: Last Q3, Mumsnet spent £1.9k on desktop ads that gained 1.1m impressions. This is up from 2015's £1.5k. All were placed through Google AdX's ad network and top destinations youtube.com, gizmodo.co.uk, yours.co.uk and video2mp3.net.
Competitors: Netmums and Made For Mums website from Immediate Media.
Ms Katie McSweeney
Head, Brand Partnerships
Ms Gail Edmans