Rapport | Agency Profile, Contacts, AOR, Client Relationships
Service: media buying & planning, out-of-home
|Main Telephone||0203 059 0400|
|James R.||Commercial Director||London|
Sample of Associated Brands
|Natasha S.||Group Account Director||London|
|Paul S.||Global Marketing Director||London|
|Michael C.||Group Account Director||London|
|Kat S.||Account Director - UK & International||London|
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TV, Outdoor Opps: Marvel's Logan fights for viewers this March
Subject: Cinema, Digital, Outdoor, Press, Radio, TV
Movie: "Logan" is a superhero film based on the Marvel Comics character Wolverine, a mutant with exceptional healing abilities that make him virtually immortal. Distributed by 20th Century Fox.
Opportunity: The film, starring Hugh Jackman, is due to be released 2nd March, so the distributor and toy companies are prepping for a consumer rush. Action movies typically fall into two release camps: nostalgic and historical-based/period pieces out in winter and big blockbusters, typically launched in the warmer months, following this serious season. Sellers should be in contact for summer pounds associated with the beloved Marvel character.
exciting 2017. During this time, Logan is expected to ramp up X-Men business. Cross-marketing between the toy company and 20th Century Fox will ideally drive families, millennials and younger boys to the movie and/or toy stores. In 2009, for its Wolverine release, the company heavily leaned on YouTube and Google for brand awareness and drove viewers to the movie's website.
Just Mindshare UK its media account.
Outdoor and TV are dominant ad channels for 20th Century Fox. However, in correlation, Marvel properties (Guardians of the Galaxy, Spider-Man and Thor) all set for release this year. And 20th Century Fox consistently has launches in the pipeline.
Media Spend: In H1 2016, 20th Century Fox spent £18.6m, mainly on TV and outdoor, with some pounds going towards press, internet and radio. This is similar spending to 2015 and peak periods are based on movie releases, these typically ramp up in Q1 and Q4.
Last year, Hasbro spent over £24m practically all on TV adverts.
Digital Breakdown: Last year, according to Pathmatics, Fox Filmed Entertainment spent £1.2m on video and desktop ads that gained over 53m impressions. The majority were placed site direct and top publishers include imdb.com, youtube.com, amazon.co.uk and news.yahoo.com. Compared to 2015, this is a significant increase. During this time, £31.5k was spent on video ads that generated over 2m impressions.
Meanwhile, last year, Hasbro spent £2.5m on video and desktop ads that gained over 116m impressions. The primary peak occurred in Q4. Site direct placement is preferred and top publishers included youtube.com, independent.co.uk, amazon.co.uk and wikia.com.
20th Century Fox
Twentieth Century House
31-32 Soho Square
London W1D 3AP
T: 020 7437 7766
Mr Chris Green
Theatrical Marketing Director
Mr Craig Wilkins
UK & Ireland Marketing Director
Ms Roisin Phelan
Account Manager at Vizeum for 20th Century Fox
T: +44 20 7570 7337
Ms. Georgia Hawkins
Digital Planner at OMD for Hasbro