Publicis Chemistry | Agency Profile, Contacts, AOR, Client Relationships
|Main Telephone||020 7935 4426|
|Main Fax||020 7487 5351|
Publicis Chemistry Contacts
|Kevin A.||Chief Strategy Officer||London|
Sample of Associated Brands
|Sharon C.||Planning Director||London|
|Emma R.||Managing Director, Data Services and Transformation||London|
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Campaign Imminent: Gu Pud hires innovation head, while summer planning begins
Subject: TV, Online, Guerilla, Experiential, Digital Activation
Company: Noble Foods, is a British dessert company that produces a range of treats, including mousse, tartlets, and puds.
Opportunity: After hiring Marketing Director Chris Heyn, in April, the luxury dessert brand appointed consumer goods marketing veteran Carol Flint to head of innovation. Gu has faced steep competition in the last few years that has negatively affected their bottom line and Flint will ideally use targeted analysis to turn this around.
This opp has been developing throughout the year and H1 marketing took a hit, so agencies should still be going after the business.
The company launched its to-go range in April but only spent £1.2k on press. Nielsen data shows little emphasis while leadership was unstable. Expect summer to get a little sweeter in 2017, with the new infrastructure now in place.
Sellers should reach out to multichannel strategy and both lean heavily on creative too.
Experience: Flint has worked in marketing for twenty years, across K'NEX International, W Jordan, Tilda. Her specialties include FMCGs, brand management and development, strategy and customer insight.
Media Spend: Last year, Gu Puds spent over £31k mostly on press and outdoor.
Target Audience: Adults in general, leaning away from a feminine feel to attract and equal male/female audience.
Competition: Pots & Co, Pudology, Haagen Dazs
Agency Roster: Adam&Eve/DDB handles creative.
London, W14 0DA
T: 020 7603 1660
Ms Carol Flint
Mr Chris Heyn
Ms. Claire Brooks
Brand Manager – UK
Mr Alex Hurley
Mr Georgina Miller
TV Planner & Buyer