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Publicis Chemistry | Agency Profile, Contacts, AOR, Client Relationships

Service: digital

Main Telephone 020 7935 4426
Main Fax 020 7487 5351
Primary Address
Oxford House
76 Oxford Street
London, London W1D 1BS

Publicis Chemistry Contacts

Contacts (3)
Name Title City
Kevin A. Chief Strategy Officer London
Sample of Associated Brands
Email: *****@*******.***
Main Phone: 020 7935 4426
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: Oxford House
76 Oxford Street
London, London

Sharon C. Planning Director London
Emma R. Managing Director, Data Services and Transformation London

Client Relationships

Brand Service From To Media Spend
** **** - **** *** Digital unknown present ****

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Campaign Imminent: Gu Pud hires innovation head, while summer planning begins

Subject: TV, Online, Guerilla, Experiential, Digital Activation

CompanyNoble Foods, is a British dessert company that produces a range of treats, including mousse, tartlets, and puds.

Opportunity: After hiring Marketing Director Chris Heyn, in April, the luxury dessert brand appointed consumer goods marketing veteran Carol Flint to head of innovation. Gu has faced steep competition in the last few years that has negatively affected their bottom line and Flint will ideally use targeted analysis to turn this around.

This opp has been developing throughout the year and H1 marketing took a hit, so agencies should still be going after the business.

The company launched its to-go range in April but only spent £1.2k on press. Nielsen data shows little emphasis while leadership was unstable. Expect summer to get a little sweeter in 2017, with the new infrastructure now in place.

Sellers should reach out to multichannel strategy and both lean heavily on creative too.

Additional Information

Experience: Flint has worked in marketing for twenty years, across K'NEX International, W Jordan, Tilda. Her specialties include FMCGs, brand management and development, strategy and customer insight.

Media Spend: Last year, Gu Puds spent over £31k mostly on press and outdoor.

Target Audience: Adults in general, leaning away from a feminine feel to attract and equal male/female audience. 

Competition: Pots & Co, Pudology, Haagen Dazs

Agency Roster: Adam&Eve/DDB handles creative.

Gü Puds
Rensow Ltd
Shepherds Building
London, W14 0DA
T: 020 7603 1660

Ms Carol Flint
Head, Innovation

Mr Chris Heyn 
Marketing Director

Ms. Claire Brooks 
Brand Manager – UK

Mr Alex Hurley
Account Manager

Mr Georgina Miller
TV Planner & Buyer