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Pitch | Agency Profile, Contacts, AOR, Client Relationships

Service: sports marketing, sponsorship

Main Telephone 020 7494 1616
Main Fax
Primary Address
39-43 Brewer Street
London, London W1F 9UD

Pitch Contacts

Contacts (5/7)
Name Title City
Henry C. Chief Executive Officer London
Sample of Associated Brands
Email: *****@*******.***
Main Phone: 020 7494 1616
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 39-43 Brewer Street
London, London

Adam R. Managing Partner London
Chris S. Account Director London
Gavin P. Partnerships Director London
George W. Account Manager London

Client Relationships

Brand Service From To Media Spend
********* ** creative unknown present *
*** Public Relations 2017 present *
*** ***** Digital, Public Relations, Social, Sponsorship, Experiential 2016 present *******
****** **** - **** **** sport marketing, sponsorship unknown present ******

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Digital, Sporting Opps: Harlequin FC taps PHA Media for PR and market expansion

Subject: Digital, TV, Outdoor, Online, Millennials, Earned Media, 

Company: Harlequins Rugby Union, based in Twickenham Stoop, is one of the worlds most famous rugby clubs.

Opportunity: Appointed PHA Media for a PR push to raise the profile of the club and its players. Harlequin is currently celebrating its 150th anniversary and building on its five-year strategy to expand rugby to new markets and audiences. Expect possible late Q1 emphasis to run through mid-year 2017.

women rugby fans with a new relationship with Aylesford Bulls Ladies. The club should lean on their usual channels of print, digital, at-ground assets and sponsorship.

TV and digital sellers, in particular, should reach out immediately to be a part of these audience expansions and strategy shifts. Expect creative and video emphasis to increase, as well.

Additional Information

Target Audience: The FC has a history of gunning for male rugby fans but last year's campaigns engaged fans across generations, but particularly appealled to millennials using bold colorful graphics and images to magnetise short attention spans. All about unity and team pride, even female fans were engaged with a gender neutral campaign for Harlequins men's, women's, and youth's teams.

Competitors: Lovell Rugby, Bath Rugby, Connacht Rugby, to name a few.

Harlequin FC
Twickenham Stoop Stadium
Langhorn Drive
Middlesex TW2 7SX
T: 020 8410 6000

Mr Tony Diprose
Global Development Director

Mr Ned Wills
Commercial Director

Ms Hannah McFarland
Sponsorship Executive

Steve Munachen
Creative Director – Pitch