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Digital, Sporting Opps: Harlequin FC taps PHA Media for PR and market expansion
Subject: Digital, TV, Outdoor, Online, Millennials, Earned Media,
Company: Harlequins Rugby Union, based in Twickenham Stoop, is one of the worlds most famous rugby clubs.
Opportunity: Appointed PHA Media for a PR push to raise the profile of the club and its players. Harlequin is currently celebrating its 150th anniversary and building on its five-year strategy to expand rugby to new markets and audiences. Expect possible late Q1 emphasis to run through mid-year 2017.
women rugby fans with a new relationship with Aylesford Bulls Ladies. The club should lean on their usual channels of print, digital, at-ground assets and sponsorship.
TV and digital sellers, in particular, should reach out immediately to be a part of these audience expansions and strategy shifts. Expect creative and video emphasis to increase, as well.
Target Audience: The FC has a history of gunning for male rugby fans but last year's campaigns engaged fans across generations, but particularly appealled to millennials using bold colorful graphics and images to magnetise short attention spans. All about unity and team pride, even female fans were engaged with a gender neutral campaign for Harlequins men's, women's, and youth's teams.
Competitors: Lovell Rugby, Bath Rugby, Connacht Rugby, to name a few.
Twickenham Stoop Stadium
Middlesex TW2 7SX
T: 020 8410 6000
Mr Tony Diprose
Global Development Director
Mr Ned Wills
Ms Hannah McFarland
Creative Director – Pitch