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Periscopix | Agency Profile, Contacts, AOR, Client Relationships

Service: creative, digital

Main Telephone 020 7234 0500
Main Fax
Primary Address
82 Tanner Street
London, London SE1 4GP

Periscopix Contacts

Contacts (5/18)
Name Title City
Natalie M. Senior Search Account Manager London
Sample of Associated Brands
Email: *****@*******.***
Main Phone: 020 7234 0500
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 82 Tanner Street
London, London

Richard L. Team Leader,PPC Search, Best Practice London
Robert S. Associate Head, Media Lead London
Bethan W. Senior PPC Account Manager London
Alex H. Senior PPC Account Manager London

Client Relationships

Brand Service From To Media Spend
***** ****** Paid Search 2015 present ********

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On the Brink - Score 69: Hobbycraft hires digital expert as marketing head

Arts and home crafts retailer, Hobbycraft Trading, has appointed retail veteran Joel Pickering as head of marketing. He is most likely taking over for nearly six-year incumbent Racheal Leonard. His strength is digital so look for desktop ads this H2 or by Q1.

The company is expanding throughout the UK and needs marketing to drive foot-traffic these summer months and carry this momentum into festive season. Omnichannel sellers should craft their pitches immediately. Give Pickering time for adjustment but be sure to reach out this H1. 

The retailer appeals to middle-aged craft enthusiasts, often women, along with millennials and parents preparing for Pathmatics reports Q2 and Q4 desktop spending peaks throughout the last two years, though there was a slump in 2016.

Digital/Media/Sponsorship agencies should secure revenue from in-house leaders. Anticipate possible additional hires and strategy shifts. Periscopix currently handles digital, but this could use a shake-up.

Additional Information

Experience: Pickering spent ten years at sports lifestyle retailer Animal, where he climbed to head of brand and marketing. During this time, he developed skills in digital, retail, online and social media, along with strategy and brand development.

Digital Breakdown: Per Pathmatics, Hobbycraft Trading spent close to £26k was spent on desktop ad that generated over 9.9m impressions in 2015. Of those, 95% were placed through SSP on their purchase channel, Rubicon Project. Top destinations included,, and 

Competitors: Cass Art, ArtDiscount and Jackson's Art Supplies.

Hobbycraft Trading
7 Enterprise Way
Aviation Park
Bournemouth International Airport
Christchurch Dorset, BH23 6HG

Mr Joel Pickering
Head, Marketing