Periscopix | Agency Profile, Contacts, AOR, Client Relationships
Service: creative, digital
|Main Telephone||020 7234 0500|
|Natalie M.||Senior Search Account Manager||London|
Sample of Associated Brands
|Richard L.||Team Leader,PPC Search, Best Practice||London|
|Robert S.||Associate Head, Media Lead||London|
|Bethan W.||Senior PPC Account Manager||London|
|Alex H.||Senior PPC Account Manager||London|
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On the Brink - Score 69: Hobbycraft hires digital expert as marketing head
Arts and home crafts retailer, Hobbycraft Trading, has appointed retail veteran Joel Pickering as head of marketing. He is most likely taking over for nearly six-year incumbent Racheal Leonard. His strength is digital so look for desktop ads this H2 or by Q1.
The company is expanding throughout the UK and needs marketing to drive foot-traffic these summer months and carry this momentum into festive season. Omnichannel sellers should craft their pitches immediately. Give Pickering time for adjustment but be sure to reach out this H1.
The retailer appeals to middle-aged craft enthusiasts, often women, along with millennials and parents preparing for Pathmatics reports Q2 and Q4 desktop spending peaks throughout the last two years, though there was a slump in 2016.
Digital/Media/Sponsorship agencies should secure revenue from in-house leaders. Anticipate possible additional hires and strategy shifts. Periscopix currently handles digital, but this could use a shake-up.
Experience: Pickering spent ten years at sports lifestyle retailer Animal, where he climbed to head of brand and marketing. During this time, he developed skills in digital, retail, online and social media, along with strategy and brand development.
Digital Breakdown: Per Pathmatics, Hobbycraft Trading spent close to £26k was spent on desktop ad that generated over 9.9m impressions in 2015. Of those, 95% were placed through SSP on their purchase channel, Rubicon Project. Top destinations included ebay.co.uk, mangareader.net, softonic.com and deviantart.com.
Competitors: Cass Art, ArtDiscount and Jackson's Art Supplies.
7 Enterprise Way
Bournemouth International Airport
Christchurch Dorset, BH23 6HG
Mr Joel Pickering