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OMD UK | Agency Profile, Contacts, AOR, Client Relationships

Service: integrated

Main Telephone 020 3023 4500
Main Fax 020 3023 4502
Primary Address
Minerva House
1-4 North Crescent
London, London WC1E 7ER

OMD UK Contacts

Contacts (5/112)
Name Title City
Jessica R. Chief Client Officer London
Sample of Associated Brands
Email: *****@*******.***
Main Phone: 020 3023 4500
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: Minerva House
1-4 North Crescent
London, London

Hamid H. Managing Partner London
Dan C. Chief Executive Officer London
Joanna L. Chief Content Officer - EMEA London
Adam S. Client Partner & Project Director London

Client Relationships

Brand Service From To Media Spend
***** ********* Media Buying, Media Planning unknown present *******
***** **** Media Buying, Media Planning unknown present *******
***** ****** Media Buying, Media Planning unknown present ********
***** **** Media Buying, Media Planning 2013 present ****
***** ****** Media Buying, Media Planning unknown present ******

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Summer campaign Imminent: Hilton hands BMB £9m social, content business

Subject: Social, Digital, Online, Video, TV.

Company: Hilton Hotels Corporation is one of the world's largest hotel companies, operating all over the globe via several brands.

Opportunity: Tapped BMB to its social and content strategy account for EMEA, worth an estimated £9m. The hotel giant hopes a new social media and content strategy will attract younger demos. Sellers should look for revenue opportunity tied to Hilton Hotels & Resorts, DoubleTree by Hilton, Hilton Garden Inn and Hampton by Hilton brands this summer. 

Go after imminent Q4 and Q1 spending after that as this Q1 Hilton drastically increased spending with a major TV campaign created by recently-appointed agency OMD UK handles media planning and buying.

Additional Information

Incumbent: Digital Royalty, a US-based agency.

Media Spend: Spent £4.5m last year, slightly down from 2014, according to Nielsen. In Q1 this year, a £3.7m TV campaign has made Q1 for 2016 spend reach £5.4m, higher than both 2014 and 2015 full year spend.

Digital Breakdown: Per Moat, so far this year Hilton has run 413 standard display ads with 1,913 publishers, Of those, 46% were published site-direct versus programmatically. Top destinations included, and In addition, the brand ran 15 high impacts and seven video ads thus far. 

The year prior saw the brand run 244 standard display ads with 775 publishers (2% mobile). Of those, 78% were published site-direct and top display ad destinations were ticketmast.erom, and 32 high impacts and one video ad also ran. 

Target Audience: Leisure travelers, honeymooners, corporates, families, extended stay

Competitors: Accor Hotels, Marriott International, Starwood Hotels

Hilton Hotels Corporation
Maple Court Central Park Watford, Hertfordshire WD24 4QQ England, 020 7856 8000

Ms Maria Dimitrova
Director, eCommerce & Digital, EMEA

Mr. Aligi Gardenghi
Vice President Marketing - EMEA and Commercial Director

Mr Owen Farrington
Head of Social and Digital Content, BMB