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OMD UK | Agency Profile, Contacts, AOR, Client Relationships




Service: integrated

Main Telephone 020 3023 4500
Main Fax 020 3023 4502
Primary Address
Minerva House
1-4 North Crescent
London, London WC1E 7ER
England

OMD UK Contacts

Contacts (5/112)
Name Title City
Jessica R. Chief Client Officer London
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: 020 3023 4500
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: Minerva House
1-4 North Crescent
London, London
WC1E 7ER
England

Hamid H. Managing Partner London
Dan C. Chief Executive Officer London
Joanna L. Chief Content Officer - EMEA London
Adam S. Client Partner & Project Director London

Client Relationships


Brand Service From To Media Spend
***** ********* Media Buying, Media Planning unknown present *******
***** **** Media Buying, Media Planning unknown present *******
***** ****** Media Buying, Media Planning unknown present ********
***** **** Media Buying, Media Planning 2013 present ****
***** ****** Media Buying, Media Planning unknown present ******

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WinmoEdge

Summer campaign Imminent: Hilton hands BMB £9m social, content business


Subject: Social, Digital, Online, Video, TV.

Company: Hilton Hotels Corporation is one of the world's largest hotel companies, operating all over the globe via several brands.

Opportunity: Tapped BMB to its social and content strategy account for EMEA, worth an estimated £9m. The hotel giant hopes a new social media and content strategy will attract younger demos. Sellers should look for revenue opportunity tied to Hilton Hotels & Resorts, DoubleTree by Hilton, Hilton Garden Inn and Hampton by Hilton brands this summer. 

Go after imminent Q4 and Q1 spending after that as this Q1 Hilton drastically increased spending with a major TV campaign created by recently-appointed agency OMD UK handles media planning and buying.

Additional Information

Incumbent: Digital Royalty, a US-based agency.

Media Spend: Spent £4.5m last year, slightly down from 2014, according to Nielsen. In Q1 this year, a £3.7m TV campaign has made Q1 for 2016 spend reach £5.4m, higher than both 2014 and 2015 full year spend.

Digital Breakdown: Per Moat, so far this year Hilton has run 413 standard display ads with 1,913 publishers, Of those, 46% were published site-direct versus programmatically. Top destinations included seatguru.com, expedia.co.uk and hot-dinners.com. In addition, the brand ran 15 high impacts and seven video ads thus far. 

The year prior saw the brand run 244 standard display ads with 775 publishers (2% mobile). Of those, 78% were published site-direct and top display ad destinations were ticketmast.erom, pgatour.com and headforpoints.com. 32 high impacts and one video ad also ran. 

Target Audience: Leisure travelers, honeymooners, corporates, families, extended stay

Competitors: Accor Hotels, Marriott International, Starwood Hotels

Hilton Hotels Corporation
Maple Court Central Park Watford, Hertfordshire WD24 4QQ England, 020 7856 8000

Ms Maria Dimitrova
Director, eCommerce & Digital, EMEA
​maria.dimitrova@hilton.com

Mr. Aligi Gardenghi
Vice President Marketing - EMEA and Commercial Director
​aligi.gardenghi@hilton.com

Mr Owen Farrington
Head of Social and Digital Content, BMB
owen.farrington@bmbagency.com