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Now | Agency Profile, Contacts, AOR, Client Relationships

Service: creative

Main Telephone 020 7434 1181
Main Fax
Primary Address
1st Floor
Epatra House 5860 Brima St
London, London WNT 3NQ

Now Contacts

Contacts (5/12)
Name Title City
Kate W. Chief Strategy Officer London
Sample of Associated Brands
Email: *****@*******.***
Main Phone: 020 7434 1181
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 1st Floor
Epatra House 5860 Brima St
London, London

John T. Chairman & Co-Founder London
Melissa R. Founder & Chief Executive Officer London
Katie C. Account Director London
David M. Client Services Director London

Client Relationships

Brand Service From To Media Spend
******* - **** *** creative unknown present ******
**** ********** *** creative 2015 present *******
*** **** ****** ** - ****** Creative unknown present *******
******** ****** creative unknown present *******
***** ****** ******** Creative 2016 present *******

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£5m TV Campaign Imminent: Ocado launches media review before H2 push

Subject: Print, Direct, Earned Media, Experiential, TV, Women, Parents, H1 Targets, Q3, Q4


Opportunity: In order to take on rivals Amazon Fresh, Tesco and Sainsbury, the online grocer is reportedly running a media review, led by MediaSense, for help spending £5m on traditional broadcast media.  Now as its creative AOR last summer, having previously handled most creative in-house, after new customer growth had fallen 11% in Q2. 

 Female and mum focussed sellers will have an advantage as the majority of the online grocer's display ads have appeared on health/fitness and family sites. Note that Ocado spends the most during the second half, so sellers should engage now while planning takes place. Note that the first half of 2016 saw Ocado increase digital spend by 20x year-over-year before even reaching its prime spending period. 

Additional Information

Media Spend: Spent £851k during the first half of 2016, mostly on door drops and press. In 2015, the grocer spent £4.2m

Digital Breakdown: Ocado spent £489k on digital channels last year, according to Pathmatics. This was close to double what was spent in 2015 (in total £259k).

Most of last year's activity took place between June and October and 87 per cent of monthly spend was on desktop. The rest was mobile-led.

Spend share favoured ad networks with 70% going towards Googe's AdSense and Curse Network.

DoubleClick (DSP) took up two per cent, leaving 28% of spend share to direct publishers. Ad networks made up 96% of impressions, which were 166m in total all year. 

Top destinations were,, and You can see the spend share breakdown per publisher in the chart to the right. 

Titan Court
Three Bishop Square
Hertfordshire, Hertfordshire AL10 9NE England 
01707 227 800

Mr Lawrence Hene
Marketing and Commercial Director