Mr President | Agency Profile, Contacts, AOR, Client Relationships
Service: creative, creative
|Main Telephone||020 7734 7306|
Mr President Contacts
|Laura J.||Chief Creative Officer & Partner||London|
Sample of Associated Brands
|Claire H.||Managing Partner||London|
|Shahla L.||Chief Operating Officer & Partner||London|
|Nick E.||Chief Strategic Officer & Partner||London|
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Digital, TV Opps: NBCUniversal launches Mr President ad before summer push
The Mr President. The inspirational video is meant to pull in viewers with character-driven storytelling. Hopefully, sellers reach out when we urged you late last year but if not, tune in for last minute opps during the middle of 2017.
NBC bolstered marketing last year and DV knew it was only a matter of time before the company would promote this year's channels and shows. According to MediaCom has handled media planning and buying since 2012, so a new partner could be considered.
Media Spend: In H1 2016, NBCUniversal spent £10.2m on mixed-media including TV (£5.6m), outdoor (£1.8m), digital (£1.4m), press and radio. This is already more than 2015's yearly total which reached £8.9m
Digital Breakdown: Per Pathmatics, NBC Universal Media spent over £1 million on video ads that gained 49m impressions last year. Of those, 93 per cent were placed site direct and top publishing sites include youtube.com, which got over 50 per cent of the presence, along with filmweb.pl, stylist.co.uk and twitch.tv.
This is a significant increase from 2015 when £206k to nab over 13m impressions. During this time, programmatic placement took up 34 per cent. Peaks occurred in Q1-2.
Target Audience: You should see a wide variety of content to appeal to the broadest audience, but note, millennials are dominant viewers. The company's TV launches and on demand emphasis will ideally boost traffic for the conglomerate.
Competitors: Fellow media opps include Warner Bros.
Central Saint Giles
St. Giles High Street
London WC2H 8NU
T: 020 7079 6000
Mr Gareth Lowrie
Marketing Director, International New Media - EMEA