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MediaCom UK | Agency Profile, Contacts, AOR, Client Relationships




Service: media buying & planning

Main Telephone 020 7158 5500
Main Fax 020 7158 5999
Primary Address
124 Theobalds Road
London, London WC1X 8RX
England

MediaCom UK Contacts

Contacts (5/143)
Name Title City
Luke B. Chief Operating Officer London
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: 020 7158 5500
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 124 Theobalds Road
London, London
WC1X 8RX
England

Sue U. Chief Transformation Officer London
Darren B. Managing Partner & Regional Account Director London
Josh K. Chief Executive Officer - UK London
Nick L. Chief Executive Officer - EMEA London

Client Relationships


Brand Service From To Media Spend
********* Media Buying, Media Planning 2011 present ******
***** Media Buying, Media Planning unknown present *****
********* Media Buying, Media Planning unknown present ******
**** ****** **** *** media buying & planning 2015 present ****
******* - **** media buying & planning 2013 present *****

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WinmoEdge

Digital, TV Opps: NBCUniversal launches Mr President ad before summer push


The Mr President. The inspirational video is meant to pull in viewers with character-driven storytelling. Hopefully, sellers reach out when we urged you late last year but if not, tune in for last minute opps during the middle of 2017.

NBC bolstered marketing last year and DV knew it was only a matter of time before the company would promote this year's channels and shows. According to MediaCom has handled media planning and buying since 2012, so a new partner could be considered. 

Additional Information

Media Spend: In H1 2016, NBCUniversal spent £10.2m on mixed-media including TV (£5.6m), outdoor (£1.8m), digital (£1.4m), press and radio. This is already more than 2015's yearly total which reached £8.9m

Digital Breakdown: Per Pathmatics, NBC Universal Media spent over £1 million on video ads that gained 49m impressions last year. Of those, 93 per cent were placed site direct and top publishing sites include youtube.com, which got over 50 per cent of the presence, along with filmweb.pl, stylist.co.uk and twitch.tv.

This is a significant increase from 2015 when £206k to nab over 13m impressions. During this time, programmatic placement took up 34 per cent. Peaks occurred in Q1-2.

Target Audience: You should see a wide variety of content to appeal to the broadest audience, but note, millennials are dominant viewers. The company's TV launches and on demand emphasis will ideally boost traffic for the conglomerate.

Competitors: Fellow media opps include Warner Bros.

NBC Universal
Central Saint Giles
St. Giles High Street
London WC2H 8NU
T: 020 7079 6000

Mr Gareth Lowrie
Marketing Director, International New Media - EMEA
gareth.lowrie@nbcuni.com