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Wavemaker London | Agency Profile, Contacts, AOR, Client Relationships




Service: media buying & planning

Main Telephone 020 7803 2000
Main Fax 020 7803 2018
Primary Address
Sea Containers
18 Upper Ground
London, London SE1 9ET
England

Wavemaker London Contacts

Contacts (5/71)
Name Title City
Stuart B. Global Chief Strategy Officer London
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: 020 7803 2000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: Sea Containers
18 Upper Ground
London, London
SE1 9ET
England

David F. Chief Data Officer London
Paul H. Chief Operating Officer London
Katrine G. Global Communications Partner London
Alex A. President, Global Client Operations London

Client Relationships


Brand Service From To Media Spend
** ***** ***** - *****/********* ** Media Buying, Media Planning 2012 present *
** ****** Media Buying, Media Planning unknown present *
******* Media Buying, Media Planning unknown present *******
******* ******** Media Buying, Media Planning unknown present *******
********** ******** Media Buying, Media Planning 2011 present *******

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WinmoEdge

Digital, TV Opps: Sense8 launches in May, Netflix enters product licensing


 

Netflix's "Sense8" Season 2 is set to launch this May and sci-fi viewers can't rejoice enough. The Wachowski sisters' show will return, after a year-long hiatus, and the streaming network is sure to throw marketing pounds towards this fan-favourite.

The company has recently invested in Marvel properties ("Star Trek." Netflix is now said to be taking a page from Marvel's playbook, product licensing. The digital platform is on the hunt for an US-executive to oversee their current and future developments including publishing, comic and toy options. This individual will also form crucial retail partnerships. Their mega-hit "Stranger Things" recently entered the licensing game with clothes and accessories available at Hot Topic stores.

This product emphasis could continue across the pond so look for additional UK-based hires, but know this is still very much in its early stages. Sellers should reach out for mid-year opportunities as Netflix continues to heavily target millennials. The show saw digital bumps throughout 2015 and again in H2 2016, ahead of the launch of the "Sense8 - A Christmas Special", according to Pathmatics.

Additional Information

Media Spend: In H1 2016, Netflix turned its attentions towards internet, spending over £117k. Meanwhile, £58k was put towards cinema and £50k was spent on TV. Spending typically peaks in H1 but that is often dependent on series release dates.

Digital Breakdown: Pathmatics reports that Netflix's "Sense8" spent £8k on video ads that generated over 572k impressions in Q2 2015. The network preferred a placement strategy split between site direct (52%) and ad network (48%). Top destinations kizi.com, nationalgeographic.com and howstuffworks.com. 

Target Audience: Sci-fi enthusiasts, often millennials and Gen-Y.

Competitors: Recent entertainment opps include UKTV.

Netflix
22 Torrington Place
Third Floor Suit
London, WC1E 7HP
T: 0843 506 9267

Ms Bec Mortimer
Marketing Director - UK & ROI
rmortimer@netflix.com