Wavemaker London | Agency Profile, Contacts, AOR, Client Relationships
Service: media buying & planning
|Main Telephone||020 7803 2000|
|Main Fax||020 7803 2018|
Wavemaker London Contacts
|Stuart B.||Global Chief Strategy Officer||London|
Sample of Associated Brands
|David F.||Chief Data Officer||London|
|Paul H.||Chief Operating Officer||London|
|Katrine G.||Global Communications Partner||London|
|Alex A.||President, Global Client Operations||London|
|** ***** ***** - *****/********* **||Media Buying, Media Planning||2012||present||*|
|** ******||Media Buying, Media Planning||unknown||present||*|
|*******||Media Buying, Media Planning||unknown||present||*******|
|******* ********||Media Buying, Media Planning||unknown||present||*******|
|********** ********||Media Buying, Media Planning||2011||present||*******|
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Digital, TV Opps: Sense8 launches in May, Netflix enters product licensing
Netflix's "Sense8" Season 2 is set to launch this May and sci-fi viewers can't rejoice enough. The Wachowski sisters' show will return, after a year-long hiatus, and the streaming network is sure to throw marketing pounds towards this fan-favourite.
The company has recently invested in Marvel properties ("Star Trek." Netflix is now said to be taking a page from Marvel's playbook, product licensing. The digital platform is on the hunt for an US-executive to oversee their current and future developments including publishing, comic and toy options. This individual will also form crucial retail partnerships. Their mega-hit "Stranger Things" recently entered the licensing game with clothes and accessories available at Hot Topic stores.
This product emphasis could continue across the pond so look for additional UK-based hires, but know this is still very much in its early stages. Sellers should reach out for mid-year opportunities as Netflix continues to heavily target millennials. The show saw digital bumps throughout 2015 and again in H2 2016, ahead of the launch of the "Sense8 - A Christmas Special", according to Pathmatics.
Media Spend: In H1 2016, Netflix turned its attentions towards internet, spending over £117k. Meanwhile, £58k was put towards cinema and £50k was spent on TV. Spending typically peaks in H1 but that is often dependent on series release dates.
Digital Breakdown: Pathmatics reports that Netflix's "Sense8" spent £8k on video ads that generated over 572k impressions in Q2 2015. The network preferred a placement strategy split between site direct (52%) and ad network (48%). Top destinations kizi.com, nationalgeographic.com and howstuffworks.com.
Target Audience: Sci-fi enthusiasts, often millennials and Gen-Y.
Competitors: Recent entertainment opps include UKTV.
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T: 0843 506 9267
Ms Bec Mortimer
Marketing Director - UK & ROI