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McGarryBowen London | Agency Profile, Contacts, AOR, Client Relationships




Service: creative

Main Telephone 020 3640 5592
Main Fax
Primary Address
The Heal's Building
22 Torrington Place
London, London WC1E 7HJ
England

McGarryBowen London Contacts

Contacts (5/14)
Name Title City
Paul J. Executive Creative Director London
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: 020 3640 5592
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: The Heal's Building
22 Torrington Place
London, London
WC1E 7HJ
England

Angus M. Executive Creative Director London
Rich H. Creative Director London
Charlotte W. Creative Director London
Brooke d. Account Director London

Client Relationships


Brand Service From To Media Spend
****** Creative unknown present *******
****** ***** Creative unknown present *******
******** ******* **** ****** **** Creative 2017 present ****
******** ******* ******** ****** **** Creative 2017 present *****
******** ******* ******* Creative 2017 present ********

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WinmoEdge

Digital Opps: Western Union taps PR after media shift, creative next?


Subject: Banking, Digital, Outdoor, Radio, TV, Agency Opportunities, Sponsorship

Company: Western Union is a well-known financial services firm, which provides bill payment and money transfer services all over the world. In 2015, Western Union reported revenue of £4.5bn. 

Opportunity: Appointed FleishmanHillard to handle integrated communications the business solutions unit continues to grow. Late MullenLowe so this move is right on time and creative could be next!

Sellers should swoop in immediately as Western Union spends consistently throughout H1 and plans for Q4 peaks as well. Focus pitches on digital, in particular with B2B, especially since Pathmatics shows a drop in digital during the chaos. The financial chain is likely to drive desktop ads and online videos towards businesses and consumers alike.

Additional Information

Media Spend: In H1 2016, Western Union spent over one million pounds on outdoor, while some went towards internet and radio for a total spend of £1.4m. 

Digital Breakdown: Last year, Pathmatics reports that Western Union spent £669k, split between desktop and video ads, that collected 88m impressions. Of those, 74% were placed site direct (the chart to the right details the rest) and top sites included news.yahoo.com, youtube.com, ebay.co.uk and telegraph.co.uk. During this time, £148k was spent on mobile and tablet adverts that gained 15.8m impressions.

This is a decrease from 2015, when £2.6m was spent on desktop ads alone, which generated 434m impressions. £253k was also spent on video to gain 15.6m impressions.

Competition: MEC.

Agency Relationships: MullenLowe Profero has handled digital media since 2006. This recent appointment marks the first global account win for MullenLowe since it merged its Mediahub and Profero divisions to form a full-service media agency. BarBar Shop, Western Union's in-house global creative unit, continues to work with AOR Isobar UK on a digital transformation for its Chain of Betters.

Western Union
PO Box 8252
London W6 0BX
T: 020 8563 6399

Ms Simonetta Rigo
VP, Brand, Marketing & Customer Engagement
Simonetta.Rigo@westernunion.com

Ms Muriel Lotto
VP. Global Marketing Strategy & Brand Development
muriel.lotto@westernunion.com