Manning Gottlieb OMD | Agency Profile, Contacts, AOR, Client Relationships
Service: media buying & planning
|Main Telephone||020 7470 5300|
|Main Fax||020 7412 0244|
Manning Gottlieb OMD Contacts
|Paul K.||Chief Operating Officer||London|
Sample of Associated Brands
|Toby H.||Head, invENTS||London|
|Tim P.||Chief Executive Officer||London|
|Glenn B.||Business Director||London|
|Claire M.||Executive Director & Head, Communications Planning||London|
|*** ** & *************||Media Buying, Media Planning||unknown||present||********|
|***** - ****||media buying & planning||unknown||present||*******|
|***** - **** ***||media buying & planning||unknown||present||******|
|***** - **** ***||media buying & planning||unknown||present||*****|
|******||Media Buying, Media Planning||2016||present||*******|
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Media Planning, Creative in Jeopardy? Uber drops Arena for OMD
MG OMD will handle the UK business.
#DeleteUber movement that led to 200k customers cancelling their accounts earlier this year. Not to mention the creative agency was selected at the same time as the former media incumbent. PR agencies should also be quickly approaching the business, which lost so many loyal customers to rival Lyft.
Uber, which targeted millennial business users in London so heavily last year, significantly increased digital spend, favouring DSPs for desktop and site-direct for mobile -- it's biggest area of expenditure. Sellers should ready for a big campaign by summer to win back a positive public image and loyal customers.
Media Spend: In 2015, Uber spent around £240m globally, covering experiential, outdoor, digital, social, sponsorship and radio.
Digital Breakdown: Uber spent £2.2m on digital channels last year, according to Pathmatics. This was more than double the prior year, when spending was just £1m all year. Mobile made up the majority of spending channels last year, with a peak during the summer to support Uber Eats. 50% of spend share was site-direct, with 21% on SSPs, 17% on ad networks and 12% on DSPs. Top destinations were answers.com, monster.co.uk, ebay.co.uk and healthline.com.
Target Audience: Corporates, 20-somethings, 30-somethings.
Competitors: Rivals include the well-established easyCar.com.
Aldgate Tower 2 Leman Street
London, London E1 8FA England
Mr Jeff Jones
Mr Scott Davidson
Mr David Jennings
EMEA Offline Growth Marketing Lead