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Manning Gottlieb OMD | Agency Profile, Contacts, AOR, Client Relationships




Service: media buying & planning

Main Telephone 020 7470 5300
Main Fax 020 7412 0244
Primary Address
90-100 Southwark Street
London, London SE1 0SW
England

Manning Gottlieb OMD Contacts

Contacts (5/65)
Name Title City
Paul K. Chief Operating Officer London
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: 020 7470 5300
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 90-100 Southwark Street
London, London
SE1 0SW
England

Toby H. Head, invENTS London
Tim P. Chief Executive Officer London
Glenn B. Business Director London
Claire M. Executive Director & Head, Communications Planning London

Client Relationships


Brand Service From To Media Spend
*** ** & ************* Media Buying, Media Planning unknown present ********
***** - **** media buying & planning unknown present *******
***** - **** *** media buying & planning unknown present ******
***** - **** *** media buying & planning unknown present *****
****** Media Buying, Media Planning 2016 present *******

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WinmoEdge

Media Planning, Creative in Jeopardy? Uber drops Arena for OMD


 

MG OMD will handle the UK business. 

#DeleteUber movement that led to 200k customers cancelling their accounts earlier this year. Not to mention the creative agency was selected at the same time as the former media incumbent. PR agencies should also be quickly approaching the business, which lost so many loyal customers to rival Lyft. 

Uber, which targeted millennial business users in London so heavily last year, significantly increased digital spend, favouring DSPs for desktop and site-direct for mobile -- it's biggest area of expenditure. Sellers should ready for a big campaign by summer to win back a positive public image and loyal customers. 

Additional Information

Media Spend: In 2015, Uber spent around £240m globally, covering experiential, outdoor, digital, social, sponsorship and radio. 

Digital Breakdown: Uber spent £2.2m on digital channels last year, according to Pathmatics. This was more than double the prior year, when spending was just £1m all year. Mobile made up the majority of spending channels last year, with a peak during the summer to support Uber Eats. 50% of spend share was site-direct, with 21% on SSPs, 17% on ad networks and 12% on DSPs. Top destinations were answers.com, monster.co.uk, ebay.co.uk and healthline.com. 

Target Audience: Corporates, 20-somethings, 30-somethings. 

Competitors: Rivals include the well-established easyCar.com.

Uber
​First Floor,
Aldgate Tower 2 Leman Street
London, London E1 8FA England

Mr Jeff Jones
President
jeff.jones@uber.com

​Mr Scott Davidson
Growth Marketing 
scott.davidson@uber.com

Mr David Jennings
EMEA Offline Growth Marketing Lead
david.jennings@uber.com