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M/SIX | Agency Profile, Contacts, AOR, Client Relationships

Service: media planning & buying, digital

Main Telephone 020 7079 9800
Main Fax
Primary Address
13-15 Rathbone Street
London, London W1T 1LY

M/SIX Contacts

Contacts (5/21)
Name Title City
Jessica B. Global Chief Executive Officer London
Sample of Associated Brands
Email: *****@*******.***
Main Phone: 020 7079 9800
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 13-15 Rathbone Street
London, London

Ross B. Chief Technology Officer London
David G. Chief Strategy Officer London
Alistair M. Chief Executive Officer - UK London
Harriet C. Digital Account Director London

Client Relationships

Brand Service From To Media Spend
********** Media Buying, Media Planning unknown present ****
******* *** Media Buying, Media Planning unknown present ******
**** ****** Media Buying, Media Planning unknown present *
****** **** ***** Media Buying, Media Planning unknown present *
****** ***** Media Buying, Media Planning unknown present ******

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GroupM launches new advanced television unit

<img style="float: right; margin: 5px;" title="g" src="" alt="gaming" width="340" height="108" /><span style="font-family: verdana,geneva;">GroupM has launched a new innovative TV business unit called Modi Media to be led by Michael Bologna, GroupM's director of emerging communications.</span><br /><br /><span style="font-family: verdana,geneva;">Bologna's appointment as President of Modi Media is effective immediately, and his previous role is being folded into his new position.</span><br /><br /><span style="font-family: verdana,geneva;">"We are preparing for a world of media consumption and advertising message delivery that is radically different from what we see today," said GroupM North America CEO Kelly Clark. "Data and technology are driving enormous change in the structure and the economics of the television business, and it's critical that we are ready to help clients navigate the new landscape. Modi Media will develop powerful advanced TV solutions for advertisers."</span><br /><br /><span style="font-family: verdana,geneva;">Specifically, the unit will cover four practices:</span><br /><br /><span style="font-family: verdana,geneva;"><strong>DIGITAL CONTENT DISTRIBUTION:</strong> Focused on the promotion of sale or rental of digitally distributed films across cable and satellite platforms and through connected devices (iTunes, Xbox, Amazon, Vudu).</span><br /><br /><span style="font-family: verdana,geneva;"><strong>ADDRESSABLE TV:</strong> Addressable television is the ability to send a TV commercial to a specific household based on a brand's actual target profile. Targeting criteria can include income, advanced demography, and purchase behavior, among others. Ads are served only to the homes that fit the specified target criteria. </span><br /><br /><span style="font-family: verdana,geneva;"><strong>HYPER-LOCAL TV:</strong> Hyper-local television is the ability to insert a TV commercial directly to a specific zone or zip code based on geographic skews, sales data, trading radius etc. This helps focus clients' TV advertising in highly concentrated local neighborhoods without having to buy an entire market, thereby reducing waste.</span><br /><br /><span style="font-family: verdana,geneva;"><strong>INTERACTIVE TV (iTV):</strong> iTV enables advertisers to engage consumers more deeply with interactive content and promotions, using TV commercials as a "jumping off point." Solutions include dedicated advertiser channels, commercial overlays for lead generation, smart TV applications and e-commerce. Modi will provide advertisers with strategic planning, buying, production, and data analysis across platforms including cable, satellite, telco and gaming services.</span><br /><br /><span style="font-family: verdana,geneva;">Modi will be supported by the full resources and scale of GroupM including its TV implementation, optimization, research and data capabilities, according to GroupM's Chief Investment Officer Rino Scanzoni. </span><br /><br /><span style="font-family: verdana,geneva;">The unit's services will be made available to clients of all GroupM agencies, which include Maxus, MEC, MediaCom and Mindshare. In addition the new unit will offer its services to other WPP agencies and directly to clients who may not work with a GroupM media agency.</span><hr /><span style="font-family: verdana,geneva;"><strong>GroupM</strong> </span><br /><span style="font-family: verdana,geneva;">498 Seventh Avenue</span><br /><span style="font-family: verdana,geneva;">New York, NY 10018 USA</span><br /><br /><span style="font-family: verdana,geneva;"><strong>Irwin Gotlieb</strong></span><br /><span style="font-family: verdana,geneva;">Chairman & Global Chief Executive Officer</span><br /><span style="font-family: verdana,geneva;"><a href=""></a></span><br /> <br /><span style="font-family: verdana,geneva;"><strong>Rob Norman</strong></span><br /><span style="font-family: verdana,geneva;">Chief Digital Officer - GroupM Global</span><br /><span style="font-family: verdana,geneva;"><a href=""></a></span><hr /><span style="font-family: verdana,geneva;"><strong>M/SIX</strong> </span><br /><span style="font-family: verdana,geneva;">13-15 Rathbone St</span><br /><span style="font-family: verdana,geneva;">W1T 1LY</span><br /><span style="font-family: verdana,geneva;">020 7079 9800</span><br /><br /><span style="font-family: verdana,geneva;"><strong>Chris Ware</strong></span><br /><span style="font-family: verdana,geneva;">Business Director</span><br /><span style="font-family: verdana,geneva;"><a href=""></a></span><br /> <br /><span style="font-family: verdana,geneva;"><strong>Simon Dockerty</strong></span><br /><span style="font-family: verdana,geneva;">Group Account Director</span><br /><span style="font-family: verdana,geneva;"><a href=""></a>  </span><br /><br /><span style="font-family: verdana,geneva;"><strong>Steven Eastwood</strong></span><br /><span style="font-family: verdana,geneva;">Communications Executive</span><br /><span style="font-family: verdana,geneva;"><a href=""></a></span>   <br /><br />