Leo Burnett | Agency Profile, Contacts, AOR, Client Relationships
Service: branding, creative, advertising
|Main Telephone||020 7751 1800|
|Main Fax||020 7348 3855|
Leo Burnett Contacts
|Zoe C.||Marketing & New Business Director||London|
Sample of Associated Brands
|Adrian H.||Director, Brand Strategy||London|
|Matt A.||Freelance Board Account Director||London|
|Graham L.||Creative Director||London|
|Richard R.||Creative Director||London|
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Digital, TV Opps: Kellogg's launches branded campaigns, video emphasis to continue?
Company: Kellogg's is a multinational food manufacturing company.
Opportunity: The LPK. Agency readers should have had a chance to win these opportunities in the last three months. If not, there's likely more opportunity before Q2 and Q3 campaigns.
Sellers should approach last December. It's clear the company is prepping for a mid-year push so anticipate a spike in digital, as well.
Kellogg's targets kids, mums and teens so summer snacking and cookout season are key. Pathmatics reports consistent video and desktop spending over the last two years with peaks occurring in Q2-3.
The company has a vast brand portfolio so creative agencies should still eat up the opportunities that form around individual product pushes. As Kellogg's plans for H2, particularly focus on their brands of oatmeal that are sure to see boosts as it gets colder.
Media Spend: Throughout H1 2016, Kellogg's spent over £7m on mixed-media. The majority went towards TV (£6.7m) and the rest was spent on outdoor, digital and press. Interestingly, digital spending more than doubled to £76k, compared to 2015.
Digital Breakdown: According to Pathmatics, Kellogg's spent £463k, mostly on video ads, to generate 78m impressions last year. The chart to the right details spending shares but as you can see, programmatic was favoured. Top publishers included youtube.com, msn.com, ebay.co.uk and channel4.com.
Competitors: Nestle adding a group consumer marketer.
Agency Roster: Isobar, but hasn't confirmed it would retain the digital agency.
The Kellogg Building
Greater Manchester M16 0PU
T: 0161 869 2000
Mr Paul Humphries Interim
Head, Marketing - EMEA Cereal