KBS Albion London | Agency Profile, Contacts, AOR, Client Relationships
|Main Telephone||020 7033 8900|
KBS Albion London Contacts
|Paul J.||Group Chief Executive Officer||London|
Sample of Associated Brands
|Sophie L.||Associate Strategy Director||London|
|Jon B.||Managing Director||London|
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Digital, Sponsorship: STA Travel promotes global partnership marketer with digital background
Travel agency STA promoted its global partnerships and campaigns marketer Ant Stone to head of strategic partnerships and campaigns for global marketing. He has vast digital experience so expect campaigns to lean on that pillar. Sellers should contact in-house leaders immediately to pick up mid-year and Q4 revenue.
Pathmatics reports that STA has consistently spent on desktop ads for the past two years, swapping a mixed placement strategy for a programmatic one in the process. Also note, late last year, the agency launched a fundraising initiative for Teenage Cancer Trust. Look for additional sponsorship chances in the future.
Agency readers should stay tuned as the travel agency may have a bigger shift taking place that could lead to new partnerships.
Experience: Stone joined STA in 2011 as a social media and online PR executive and began his climb. He specialises in digital, social media, online, SEO and integrated.
Digital Breakdown: Per Pathmatics, last year, STA Travel spent around £321k on desktop ads. This is similar to the year before when £364k was spent throughout H2.
Of those from last year, 86% were placed programmatically through ad networks and generated 159m impressions. Most activity occurred in H1 and top publishers included youtube.com, ebay.co.uk, nme.com and dailymail.co.uk.
Target Market: Appeals to students and millennials looking to travel with less means.
6 Wrights Lane
London, W8 6TA
T: 020 7361 6202
Mr Ant Stone
Head, Strategic Partnership & Campaigns - Global Marketing