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Iris | Agency Profile, Contacts, AOR, Client Relationships




Service: creative, public relations

Main Telephone 020 7654 7900
Main Fax 020 7654 7901
Primary Address
185 Park Street
London, London SE1 9DY
England

Iris Contacts

Contacts (5/17)
Name Title City
Dan S. Chief Executive Officer London
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: 020 7654 7900
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 185 Park Street
London, London
SE1 9DY
England

Ian M. Chief Executive Officer & Co-Founder London
Shaun M. Executive Creative Director London
Nick A. Director London
Julia N. Global Public Relations Director London

Client Relationships


Brand Service From To Media Spend
*** public relations 2015 present *******
******'* ***** Digital, Social unknown present ********
***** Creative, Digital, Social 2017 present *
**** ******* - ********* ******* creative unknown present *******
**** ****** public relations 2015 present *******

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WinmoEdge

Agency Opps: Virgin Active launches Iris campaign


Subject: Health, Fitness, Digital, Radio, Press, Outdoor, Social, Agency Opportunities.

Company: Virgin Active is a growing chain of gyms owned and operated by Virgin Group.

Opportunity: The Iris, just in time for weight loss season. The gym's highest spending occurs in Q1 and Q3 so sellers should still reach out for 2017 pounds. Appeal to active millennials and Gen Y's looking for gym support.

Last June, DV reported Virgin Active gained new UK Managing Director Robert Cook and predicted campaigns. Shortly after, he promoted Clare Gambardella from European marketing director to CMO for Europe. By then, Iris had already worked with them on a VoD, OOH, radio, digital display, social and in-gym campaign. Vizeum handled media planning and buying for this initial campaign but was not made AOR.

Media agencies could still have a shot at the business so now is not the time to slouch. Get up, get active and reach out to marketing contacts. Last year, digital agency Pathmatics shows they could use some digital influence, so don't rule anything out.

Additional Information

Media Spend: In H1 2016, Virgin Active spent £334k on radio and £121k on outdoor. This is already more than the company spent on marketing the entire year of 2015.

Digital Breakdown: According to Pathmatics, last year, Virgin Active spent £38k on video adverts that generated 2.5m impressions. Placement was split between site direct (61%) and programmatic through ad networks (39%). Top publishers include youtube.com, myfitnesspal.com and futhead.com.

This is a decrease compared to 2015 when £319k was spent on video ads to nab 19.8m impressions. Of those, the majority were placed programmatically and top publishers included youtube.com, aol.com and news.yahoo.com.

Competitors: Fitness studios and gyms making recent moves include The Gym Group bolstering its marketing team.

Virgin Active
100 Aldersgate Street
London EC1A 4LXm
T: 0207 786 7300

Ms Clare Gambardella
CMO - Europe
clare.gambardella@virginactive.co.uk