Initiative Media London Limited | Agency Profile, Contacts, AOR, Client Relationships
Service: digital, media buying & planning
|Main Telephone||020 7663 7000|
|Main Fax||020 7663 7001|
Initiative Media London Limited Contacts
|Richard M.||Chief Executive - UK||London|
Sample of Associated Brands
|Jed H.||Chief Strategy Officer||London|
|Deborah M.||Senior Account Director||London|
|Steve H.||Business Director||London|
|Tracey F.||Account Director - Planning||London|
|******||Media Buying, Media Planning||2013||present||********|
|****** ****||Media Buying, Media Planning||2013||present||*******|
|****** *******||Media Buying, Media Planning||2013||present||****|
|****** **** ***** **||Media Buying, Media Planning||2013||present||********|
|****** *****||Media Buying, Media Planning||unknown||present||*|
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Top Q3 Digital Spenders in travel and hospitality
Below is a compiled list of some of the top travel digital spenders in Q3 last year that are likely to spend again in 2017. These include airlines, travel groups, online vacation sources and hotel chains. There are revenue opps surrounding desktop, mobile and desktop video ads. This is the ideal time for brands to plan H2 emphasis so make sure you have a seat before liftoff.
**All digital information below is from Pathmatics data and all other media spend information comes from Nielsen (we're still waiting for Q3 2016 tallied spend, but will have this on Winmo in no time). **
Opportunity: A top advertiser in Q3 2015 as well, the travel organisation spent much of last year heavily increasing its desktop advertising efforts. In Q3 2016, TUI Group spent £6.3m to gain over 223m impressions. Site direct placement (96%) was preferred and top publishing sites included tripadvisor.co.uk, skyscanner.net and youtube.com.
TUI has been summer holiday planning across their brand portfolio.
Mr Jeremy Ellis
Marketing & Customer Experience Director
Opportunity: The Dubai Corporation fo Tourism & Commerce Marketing spent £3.4m to gain 1.8bn impressions from desktop and video ads.
94 per cent were placed programmatically through ad networks and top destinations included youtube.com, accuweather.com, expedia.co.uk and ebay.co.uk.
This is a significant increase from Q3 2015 when only £63k was spent to gain over 30m impressions. Agencies and sellers alike should be in contact for revenue chances.
DTCM UK: firstname.lastname@example.org
Mr Hamish Reid
Dubai Business Events - European Manager
Mr Alex Oberberg UAE-based
Director, Digital Campaign & Media Management
Opportunity: Spent £1.4m to gain 320m impressions last Q3. Of those, 68 per cent of the daily spend went towards desktop ads while video (24%) and mobile (8%) garnered the rest. The majority were placed through Infectious Media's ad network and top destinations included metro.co.uk, bt.com and theguardian.com.
During this quarter in 2015, Expedia ranked fourth as a top advertiser. It leaned on a site direct placement strategy and desktop still gained the most attention. Over 25.8m impressions were generated.
Ms Mel Stonier
Marketing Director EMEA
Mr Brian Dalton
Digital Display Account Manager - PHD Media
Opportunity: Last Q3, the company spent £1.2m on desktop ads that nabbed over 228m impressions.
The chart to the right details spending shares. As you can see, site direct placement was used the most but interestingly, 66% of the impression shares came from DSP and another 18% went through ad networks. Top publishers included nationalrail.co.uk, ebay.co.uk, reed.co.uk and gamefaqs.com.
This is three-times more than Q3 2015's digital spending, when £376k was dropped to gain close to 86m impressions. Just last month, DV warned readers of increased programmatic and urged you to reach out as they plan for Q4. That same sentiment still applies.
Ms Karen Broughton
Sales & Marketing Director
Ms Rhain Withers
Opportunity: This review imminent account also spent over £1.1m mostly on desktop ads in Q3 last year. This is way up from Q3 2015 when only £16k was spent. In 2016, 390m impression counts were gained and both spend and impression majorities went to trading desk placement through Xaxis.
Top publishing sites included ebay.co.uk (33%), oxfordmail.co.uk, dailymail.co.uk and news.yahoo.com.
Ms Amanda Burns
Ms. Emma Drury
Senior Campaign Manager
Opportunity: The airline just made the top ten with £986k on desktop (88%) and video (14%) ads last Q3.
All were placed site direct and 30.7m impressions were returned. Top destinations were tripadvisor.co.uk (47%), expedia.co.uk (28%) and youtube.com (8%).
This is yet another dramatic increase from Q3 the year before. During this time, £88k was spent on desktop ads to gain 8.2m impressions. The majority (74%) were placed site direct but DSP generated the greatest impression shares at 69 per cent. DV is already predicting opps for this one so fly in immediately because this will certainly be carried into H2.
Mr Hamish Rickman