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Initiative Media London Limited | Agency Profile, Contacts, AOR, Client Relationships

Service: digital, media buying & planning

Main Telephone 020 7663 7000
Main Fax 020 7663 7001
Primary Address
42 St. John's Square
London, London EC1M 4EA

Initiative Media London Limited Contacts

Contacts (5/43)
Name Title City
Richard M. Chief Executive - UK London
Sample of Associated Brands
Email: *****@*******.***
Main Phone: 020 7663 7000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 42 St. John's Square
London, London

Jed H. Chief Strategy Officer London
Deborah M. Senior Account Director London
Steve H. Business Director London
Tracey F. Account Director - Planning London

Client Relationships

Brand Service From To Media Spend
****** Media Buying, Media Planning 2013 present ********
****** **** Media Buying, Media Planning 2013 present *******
****** ******* Media Buying, Media Planning 2013 present ****
****** **** ***** ** Media Buying, Media Planning 2013 present ********
****** ***** Media Buying, Media Planning unknown present *

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Top Q3 Digital Spenders in travel and hospitality

Below is a compiled list of some of the top travel digital spenders in Q3 last year that are likely to spend again in 2017. These include airlines, travel groups, online vacation sources and hotel chains. There are revenue opps surrounding desktop, mobile and desktop video ads. This is the ideal time for brands to plan H2 emphasis so make sure you have a seat before liftoff. 

**All digital information below is from Pathmatics data and all other media spend information comes from Nielsen (we're still waiting for Q3 2016 tallied spend, but will have this on Winmo in no time). **

TUI Group

Opportunity: A top advertiser in Q3 2015 as well, the travel organisation spent much of last year heavily increasing its desktop advertising efforts. In Q3 2016, TUI Group spent £6.3m to gain over 223m impressions. Site direct placement (96%) was preferred and top publishing sites included, and

TUI has been summer holiday planning across their brand portfolio. 

Mr Jeremy Ellis
Marketing & Customer Experience Director


Opportunity: The Dubai Corporation fo Tourism & Commerce Marketing spent £3.4m to gain 1.8bn impressions from desktop and video ads.

94 per cent were placed programmatically through ad networks and top destinations included,, and

This is a significant increase from Q3 2015 when only £63k was spent to gain over 30m impressions. Agencies and sellers alike should be in contact for revenue chances.


Mr Hamish Reid
Dubai Business Events - European Manager

Mr Alex Oberberg UAE-based
Director, Digital Campaign & Media Management


Opportunity: Spent £1.4m to gain 320m impressions last Q3. Of those, 68 per cent of the daily spend went towards desktop ads while video (24%) and mobile (8%) garnered the rest. The majority were placed through Infectious Media's ad network and top destinations included, and

During this quarter in 2015, Expedia ranked fourth as a top advertiser. It leaned on a site direct placement strategy and desktop still gained the most attention. Over 25.8m impressions were generated.

Ms Mel Stonier
Marketing Director EMEA

Mr Brian Dalton
Digital Display Account Manager - PHD Media


Opportunity: Last Q3, the company spent £1.2m on desktop ads that nabbed over 228m impressions.

The chart to the right details spending shares. As you can see, site direct placement was used the most but interestingly, 66% of the impression shares came from DSP and another 18% went through ad networks. Top publishers included,, and

This is three-times more than Q3 2015's digital spending, when £376k was dropped to gain close to 86m impressions. Just last month, DV warned readers of increased programmatic and urged you to reach out as they plan for Q4. That same sentiment still applies.

Ms Karen Broughton
Sales & Marketing Director

Ms Rhain Withers
Planning Manager

Great Western Railway

Opportunity: This review imminent account also spent over £1.1m mostly on desktop ads in Q3 last year. This is way up from Q3 2015 when only £16k was spent. In 2016, 390m impression counts were gained and both spend and impression majorities went to trading desk placement through Xaxis.

Top publishing sites included (33%),, and

Ms Amanda Burns
Head, Marketing

Ms. Emma Drury
Senior Campaign Manager

Virgin Atlantic Airways

Opportunity: The airline just made the top ten with £986k on desktop (88%) and video (14%) ads last Q3.

All were placed site direct and 30.7m impressions were returned. Top destinations were (47%), (28%) and (8%).

This is yet another dramatic increase from Q3 the year before. During this time, £88k was spent on desktop ads to gain 8.2m impressions. The majority (74%) were placed site direct but DSP generated the greatest impression shares at 69 per cent. DV is already predicting opps for this one so fly in immediately because this will certainly be carried into H2.

Mr Hamish Rickman
VP, Marketing