Infectious Media Ltd | Agency Profile, Contacts, AOR, Client Relationships
Service: programmatic, digital, media buying
|Main Telephone||020 7775 5606|
|Main Fax||020 7775 7705|
Infectious Media Ltd Contacts
|Nicolas G.||Business Director||London|
Sample of Associated Brands
|Sophie W.||Client Services Director||London|
|James C.||Business Director||London|
|Chris B.||Business Development Director||London|
|Dan L.||Global Strategic Partnerships Director||London|
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Digital Media Opps: Expedia moves programmatic, bolsters marketing
Company: Expedia is an online travel company that provides travel products and services to leisure and corporate travellers.
Opportunity: DV confirmed PHD Media still covers non-digital media, but this might not be for long.
The vulnerable account sparked interest after bolstering the marketing team for their affiliate network (EAN). This was only the beginning.
Just this month, Expedia appointed Nicholas Caulfield to head of partnerships EMEA and promoted Head of Commercial Alberto Ceresa up from manager of pricing and revenue optimisation. We knew partnerships would be key this H1 and this is just further emphasis.
Sellers would be wise to hop on board for mid-year revenues and keep in mind Expedia is currently planning for festive holiday season. Sponsorship sellers should step up as well.
We know TV is their preferred channel, but stay focused on digital because the travel site could choose to ramp up desktop and video spending. Pathmatics shows inconsistent spending for the past two years and a recent interest in programmatic placement.
Experience: Caulfield joins from Affiliate Window where he climbed his way to client services director after close to ten years with the company. His specialities include online, digital, affiliate marketing and strategy developments.
Ceresa has been with Expedia since 2013. Before this, he worked for Ernst & Young, Amadeus IT Group, Maine Pointe and World Duty Free Group. His skills include business analysis, planning and strategy.
Media Spend: In 2015, over £10.9m was spent on media. The majority went towards TV, with a small fraction going to outdoor and digital. H1 2016 saw similar spending with a massive increase in digital (£92k).
Digital Breakdown: Per Pathmatics, Expedia spent over £6.4m last year to gain 1.1bn impressions mainly from desktop ads. It was a split site direct (50%) and DSP (39%) placement strategy and top publishers were ebay.co.uk, lastminute.com and asda.com. This is a slight increase from 2015 when £5.3m was total spend amount, securing only 543m impressions.
Target Audience: Internet bookers, business travellers, students, holidaymakers
Competitors: Orbitz worldwide Inc, Travelocity.com, Priceline Group.
42 - 50 Earlham Street
London WC2H 9LA
T: 020 7019 2000
Mr Nicholas Caulfield
Mr Alberto Ceresa
Mr Brian Dalton
Digital Display Account Manager - PHD Media
Ms Jamie Demetriou
Senior Display Planner - PHD Media