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Hometown London | Agency Profile, Contacts, AOR, Client Relationships

Service: creative

Main Telephone 0207 269 0101
Main Fax
Primary Address
Unit 4.1
Tea Building
London, London E1 6JJ

Hometown London Contacts

Contacts (5/7)
Name Title City
Dave G. Co-Founder & Creative Director London
Sample of Associated Brands
Email: *****@*******.***
Main Phone: 0207 269 0101
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: Unit 4.1
Tea Building
London, London
E1 6JJ

Simon L. Co-Founder & Creative Director London
Chris J. Co-Founder & Managing Director London
Sarah W. Advertising Business Director London
Don L. Strategy Director London

Client Relationships

Brand Service From To Media Spend
***** creative unknown present ******
******** ****** Creative 2017 present ***
******** ********* Creative 2017 present ******
******** ******* Creative 2017 present ******
**** ****** - **** *** Creative 2016 present *

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Millennial Engagement Opps: Royal Caribbean targets younger holiday-makers

Subject: Cinema, Digital, Direct Mail, Door Drop, Boomers, Outdoor, Press, Radio, TV

Company: Royal Caribbean International is a leisure cruise line focuses on providing an entertaining experience for individuals and families.

Opportunity: While its Azamara Club Cruises brand remains a appointing the agency in late 2015.

After bolstering marketing late last year, ads were launched across TV, VOD, radio, digital and social media to target a younger demographic, including single mums, backpackers and couples.

Traditionally targeting families and baby boomers, the cruise expert will shake things up this upcoming wave season to continue a younger appeal. 

Pathmatics shows a massive boost in video adverts for 2016 but it failed to cause a significant increase in the number of impressions. The digital strategy could see a shake up this year, but spending shouldn't drop due to the millennial consumer focus. The cruise giant is gunning for those who use Airbnb and prefer package holidays so Hometown's creative emphasises destinations, activities and adventure.

Sellers should expect this wider consumer reach to continue throughout Wave Season so contact immediately as this opp cruises in. Those in TV, digital and millennial outlets should have major success this summer. MindShare UK covers media planning and buying.

Additional Information

Media Spend: In H1 2016, Royal Caribbean spent over £825k across its usual channels radio and direct mail, while the press budget was swapped for digital.

Digital Breakdown: Per Pathmatics Royal Caribbean Cruises spent just £644k last year. This was split between video and desktop ads, to generate over 30m impressions. The majority were placed site direct and top publishing sites include,, and 

This is a significant increase compared to 2015 when £400k was spent to gain 38m impressions. Most were desktop ads, with the majority placed site direct.

Competitors: Riviera Travel.

Royal Caribbean International
Building 2
Aviator Park
Surrey KT15 2PG
01932 834 200

Mr Stuart Leven
VP, EMEA and Managing Director for RCL Cruises

Ms Karen Sequeira 
Head of Marketing and PR

Mr Jaanki Jivram
Senior Account Executive