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|Sarah J.||Chief Marketing Officer||London|
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|Leo R.||Chief Executive Officer||London|
|Matt T.||Chief Strategy Officer||London|
|Caroline P.||Joint Chief Creative Officer||London|
|Vicki M.||Joint Chief Creative Officer||London|
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Account in Jeopardy - Score 72: Lucozade Ribena Suntory hunts for marketing head
Leading soft drinks supplier, Lucozade Ribena Suntory (LRS), is searching for a new head of marketing to join recently promoted Marketing & Business Development Director Jon Evans. The new marketing role will include leading a team that oversees a £320m brand, building awareness for their recently launched Lucozade Zero and work directly with Head of Marketing for Lucozade Sport Steven Hind.
The company spent much of 2015 adjusting agencies for Lucozade Energy's Grey London still holds creative. These new leadership changes put all agency relationships in jeopardy. Media/Creative/Digital-- don't wait for this opp to bubble over. Energise your pitches for Q2, once marketers have settled.
Sellers should drink up these omnichannel opps immediately as soda brands often spend consistently mid-year. £3m campaign.
Experience: Evans joined Lucozade in May 2016. Before this, he worked with direct competitors over the course of his tenure including Purity Soft Drinks, Britvic and First Drinks Brands. He specialises in brand management, field marketing, FMCG and strategy development.
Digital Breakdown: Pathmatics reports, LRS spent over one million pounds on video ads that generated 47m impressions. This is up from 2015's spending which peaked in Q3 at just £95k and gained 8m impressions. All 2016 ads were placed site direct and top publishers included youtube.com, gamefaqs.com and download.cnet.com.
Target Market: Millennials and kids, often males when it comes to Lucozade Energy.
Competitors: the Coca-Cola company.
Lucozade Ribena Suntory Limited
2 Longwalk Road
Uxbridge, UB11 1BA
Mr Jon Evans
Marketing & Business Development Director
Mr Steven Hind
Head, Marketing - Lucozade Sport