Goodstuff Communications | Agency Profile, Contacts, AOR, Client Relationships
Service: media planning & buying
|Main Telephone||020 3823 4800|
Goodstuff Communications Contacts
Sample of Associated Brands
|Simon W.||Performance Partner||London|
|Ben H.||Partner & Owner||London|
|Anna M.||Digital Director||London|
|*********||media buying & planning||unknown||present||*|
|**. *******||Media Buying, Media Planning||unknown||present||*|
|****** ****** - **** ***||Media Buying, Media Planning||2016||present||*******|
|***** *******||media buying & planning||2013||present||*|
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Agency Update: Spotify drops mic on new consumer marketer, hires EU VP and product marketer
first UK brand campaign late last year, featuring OOH, digital and social media activity.
Spotify is still looking for a direct replacement, but several new marketers have recently joined including Wooshping's MD Rupert Englander as global product marketing of the premium service. Furthermore, former Performics and Starcom global C-suite Marco Bertozzi joined as VP of Europe.
Non-media agencies should be reaching out to help the brand connect with consumers, both paid and non-paid. Spotify does not have a creative AOR but has worked with Wieden & Kennedy and Razorfish on a project basis in the past. If anything, you could win a nice per-project opportunity ahead of peak summer spending.
Sellers - be sure to be part of talks ahead of Q3 spending, too. Media planning and buying recently Goodstuff and Spotify media spend is back on the rise after a year of low spend. Currently, 40% of its users are paid subscribers, but subscriptions made up 92% of total revenues in 2015. Meanwhile, UK ad revenues decreased 2% year-on-year.
Media Spend: Spent £605k during the first half of 2016 across digital, Internet and press. Although still quite low, this was double what it spent all year in 2015, according to Nielsen. Still, the music streaming business spent £2.3m in 2014 with £1.6m in cinema ads.
Digital Breakdown: Last year, Spotify spent £1.8m on digital channels, according to Pathmatics. This was way down from £6.7m recorded the year before. The first half of the year is generally when spending has occurred in the last two years, favouring desktop video. 87% of spend share was site-direct last year. Top destinations were youtube.com, theguardian.com, metro.co.uk and mirror.co.uk.
30 Great Pulteney Street,
London W1F 9NN England
Mr Rupert Englander
Global Product Marketing
Mr Marco Bertozzi
Vice President Europe, Head of Sales | Spotify
Mr Seth Farbman (US-based)
Chief Marketing Officer
Mr. Sam Fowler