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Gabrielle Shaw Communications | Agency Profile, Contacts, AOR, Client Relationships

Service: public relations

Main Telephone 020 7731 8811
Main Fax
Primary Address
Hurlingham Studios
Ranelagh Gardens
London, London SW6 3PA

Gabrielle Shaw Communications Contacts

Contacts (2)
Name Title City
Gabrielle S. Owner London
Sample of Associated Brands
Email: *****@*******.***
Main Phone: 020 7731 8811
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: Hurlingham Studios
Ranelagh Gardens
London, London

Kara C. Public Relations Manager London

Client Relationships

Brand Service From To Media Spend
*** ***** public relations unknown present *

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Agency, Millennial Engagement Opps: Vuln. account MOD Pizza appoints PR, opens first UK restaurant

Subject: Social, Digital, TV, ATL, Mobile, Millennials, Outdoor, Radio. 

Company: MOD Pizza, fast-casual pizza chain based in Seattle, USA and incorporates the “made-on-demand” acronym. It is launching in the UK in partnership with British billionaire Sir Charles Dunstone, the backer of Five Guys.  

Opportunity: The Gabrielle Shaw Communications to handle PR and opened its first UK restaurant this month in Leeds. With plans to open five UK sites by the end of 2016, the second site will open in Brighton in August. the chain using the same strategy of Five Guys', which has expanded to 30 units in about two years.

Note that both Domino's and Pizza Hut tend to advertise heavily in the first half of the year and are going after a target market of 20- to 30-something Londoners. Sports, hobbies, entertainment and education sellers will have an advantage, as the chain is poised to spend in direct marketing, digital and ATL. 

MOD handles marketing in-house, but agencies with branding and millennial engagement expertise could win some business with the brand in as little as six months from now. Those will restaurant experience and emerging market brands will have an advantage. 

Additional Information

Executive Hires: In naming former Nando boss John Nelson as CEO. 

Market Opp: The UK's fast-casual chain market is growing, but at a slower place than it has in the States. Currently, this concept represents 6% of sales among the  and is seeing an uptake in pizza consumption, opening the market to a new fast-casual, bespoke food chain concept such as MOD. 

MOD Pizza
146 Freston Road, London, W10 6TR

Mr Timothy Morris

Ms Jemma Morgan 
Head of Marketing UK

Mr John Nelson