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Freuds | Agency Profile, Contacts, AOR, Client Relationships




Service: public relations, creative

Main Telephone 0)20 3003 6300
Main Fax
Primary Address
1 Stephen Street
London, London W1T 1AL
England

Freuds Contacts

Contacts (5/30)
Name Title City
Deep K. Chief Financial Officer London
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: 0)20 3003 6300
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 1 Stephen Street
London, London
W1T 1AL
England

Lauren F. Associate Director, Digital London
Cathy D. Associate Board Director, Media Corporate London
Kate R. Senior Account Director London
Benjamin B. Creative Planning Director London

Client Relationships


Brand Service From To Media Spend
*** Public Relations 2017 present ********

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Account in Jeopardy - Score 70: Public Health England gains marketer before digital boom


Subject: Gen-X, TV, Outdoor, Radio, Press, Print, Earned Media, Digital, Agency Opportunities

Brand: Department of Health

Opportunity: Hired David Michael Watson as head of marketing this month as it unveiled its latest PR campaign (above) by Freuds. The campaign encourages middle-aged adults to look at their health, so sellers with this audience should be reaching out to secure media revenue. 

Currently, Ian Williams heads marketing for adult Living Well initiatives, while Helen Duggan heads healthly adult marketing and Caroline Fox heads up children, families and teens health marketing. Mr Watson could be replacing one of them or is coming in to cover a different sector. Regardless, agency relationships may be in jeopardy down the line as CMO Sheila Mitchell has been in her role since 2013 and may be ready for more changes. 

PHE appointed 23Red.  In total, the government has chosen around 27 agency partners but tends to issues briefs year-round for one-off projects. 

Note that digital ad spend significantly decreased year-over-year in 2016, hinting at a planned surge in spending this year. This is especially the case since Ms Mitchell recently discussed how important and effective digital targeting is. PHE will unveil its three-year marketing campaign very soon, which is likely to continue to rely on TV but incorporate more social media and digital marketing than ever before. (research here)

MEC London handles planning.

Additional Information

Media Spend: Spent £7.1m during the first half of 2016 with £5.9m on TV and just under a million in outdoor. Other areas of spend include radio, press, digital and internet. Public Health England spent £23m in 2015 with £11m during the second half of the year. 

Experience: Mr Watson joins from 10 Downing Street, where he's served as head of campaigns for more than five years. Prior to that, he was a lead consultant for Government Communication Service International and head of campaigns and marketing to Department for Communities and Local Government. He also served as head of marketing to Department for Environment, Food and Rural Affairs after some marketing roles with department for Transport. 

Digital Breakdown: Last year, per Pathmatics, Public Health England spent around £33k on digital channels with a peak between September and December after a smaller hike in Jan. - April. Spend share metrics shows that 72% was site-direct and 28% went through DSPs Amnet Group and RadiumOne. This was nearly opposite on impressions (4m in total) as 79% were DSP and only 21% site-direct. Top destinations were netmums.com, ebay.co.uk, healthline.com and premierleague.com. 

The year prior, PHE has spent upwards of £384k after a surge in video spending in Q1. 

Public Health England
Skipton House
80 London Road
London, London SE1 6LH England 
020 7972 2000

Ms Sheila Mitchell
Director of Marketing
sheila.mitchell@phe.gov.uk

Mr David Michael Watson
Head of Marketing
david.watson@phe.gov.uk

Ms Jess Price
Marketing Campaign Manager
jessica.price@phe.gov.uk

Ms Helen Duggan
Head of Marketing (Healthy Ageing)
helen.duggan@phe.gov.uk

Ms Caroline Fox
Head of Marketing, Children, Families and Teens Health
caroline.fox@phe.gov.uk

Mr Ian Williams
Head of Marketing, Living Well (Adult Health)
ian.williams@phe.gov.uk

Ms Dominique Lemon
Senior Communications Officer (Health and Wellbeing)
dominique.lemon@phe.gov.uk

Mr Peter Buckley 
Head, Strategy (Planning) 
Mobile:  +07900607765
pete.buckley@mecglobal.com

Ms Jacqueline Donohoo
Client Director, Government Team
jacqueline.donohoo@carat.com