Fallon London | Agency Profile, Contacts, AOR, Client Relationships
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|Main Telephone||020 7494 9120|
|Main Fax||020 7494 9130|
Fallon London Contacts
|Nick B.||Executive Creative Director||London|
Sample of Associated Brands
|Max F.||Account Director||London|
|Alexandra B.||Account Manager||London|
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Agency Update: Orion Publishing further bolsters marketing team ahead of Q2 push
Publishing group, vulnerable last June when Group Marketing Director Sarah Benton was brought on to shape the entire department and future of the new team. The group is poised for Q2 campaigns, with spending continuing throughout autumn/winter as well, so outdoor and digital sellers should contact now.
The shake-up follows the appointment of Head of Marketing for Fiction Lynsey Sutherland last November. Late March, HarperCollins marketer Cait Davies will join as marketing manager for both fiction and non-fiction and Deputy Marketing Director Jessica Htay will be promoted to marketing operations director. Anna Bowen will become head of marketing, up from brand development head and finally, Marketing Manager Jennifer McMenemy will shift focus to Orion's Imprints. Many have digital, social media and event management skills.
In 2009, the publisher worked with creative agency Total Media covered planning and buying. Agency relationships are due for a shuffle so don't miss out and plan on a omnichannel strategy as Orion guns for a broad readership.
Media Spend: In H1 2016, close to £84k mostly on outdoor with a tiny portion going towards press. This is a major increase from 2015, when £88.5k was spent throughout the entire year.
Competitors: Fellow publishers making marketing progress, both online and off, include Atlantic Books.
Orion Publishing Group
London EC4Y 0DZ
T: 020 3122 6444
Ms Sarah Benton
Group Marketing Director