Drum | Agency Profile, Contacts, AOR, Client Relationships
|Main Telephone||020 7446 7200|
|Jake B.||Senior Business Director||London|
Sample of Associated Brands
|Oliver T.||Director, Technology & Innovation||London|
|Monty V.||Executive Creative Director||London|
|Sarah C.||Business Director||London|
|Claire B.||Creative Director||London|
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Campaign Imminent: Crown Paint secures Sky sponsorship, activates digital
Sky Sports News, which marks the fourth year that the brand has appeared on the network. The platform allows the paint brand to appeal to their variety of demographics: new homeowners, businesses looking to remodel and families.
Featured products will include Crown Trade, Sandolin, Sandtex and Crown Decorating Centres and the partnership will be developed across broadcast and digital. Direct rivals below are investing in their digital capabilities and boosting their social media presence. Pathmatics has yet to show digital data, but it's only a matter of time.
Sellers-- roll up your sleeves and get to work. Though you may be too late for this initial push, something tells us, Crown Paint will increase marketing into Q3. Drum were instrumental in the sponsorship activation.
Media Spend: In 2015, Crown Paint spent £3.1m mostly on TV, with a small portion going towards press and radio. According to Nielsen data, in H1 2016, only £193k was spent as the company completely scrapped its TV budget.
Competitors: Farrow & Ball which ran Q2 ads last year.
Agency Roster: The company has a history with BJL for creative.
Lancashire BB3 0BG
T: 01254 704 951
Ms Liz Hickson
Ms Karen Grindrod