Dentsu Aegis Network | Agency Profile, Contacts, AOR, Client Relationships
|Main Telephone||207 070 7700|
Dentsu Aegis Network Contacts
|Nick P.||Chief Financial Officer||London|
Sample of Associated Brands
|Gideon K.||Chief Information Officer||London|
|Mark G.||Chief Research Officer||London|
|Matthew H.||Chief Strategy Officer - UK & ROI||London|
|John M.||Chief Operating Officer||London|
|****||Media Buying, Media Planning||2014||present||******|
|********||Media Buying, Media Planning||2012||present||*******|
|*****||Media Buying, Media Planning||2015||present||*******|
|***** - ********* *****||Media Buying, Media Planning||1997||present||*****|
|***** *** ******||Media Buying, Media Planning||unknown||present||*|
Who is the Chief Financial Officer of Dentsu Aegis Network?
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Who is the Media Buying, Media Planning agency of Dentsu Aegis Network?
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Q2/3 Campaigns Imminent: Value Retail reviews EU-wide media requirements
reportedly issued RFIs to media agencies in a process led by Creativebrief. An agency is expected to be on the account by the end of March, so sellers should be ready to pitch high-ROI digital, outdoor and press media opportunities.
The company appointed Dentsu Aegis Network currently handles UK media. Those with a high-end female audience will have an advantage.
Note the company appointed former Pearson interim marketing boss Katie Avon as interim marketing director for campaigns in January to develop a group marketing campaign strategy. It wouldn't hurt to reach out to her right now sellers as media is planned and the account is in review.
Media Spend: Worth an estimated £10m and spend on press, outdoor, social and digital.
Target Audience: High-end females and families on holiday.
Digital Breakdown: Last year, Value Retail spent around £27k on digital channels, according to Pathmatics. This was down from £101k spent the year before, when H1 saw the majority of activity.
Direct publishers owned 73% of spend share, but only 15% of impressions. Most activity took place in Q4. Google's ad network, the exchange AppNexus and DSP DoubleClick had much higher ROI on impressions (see chart).
Top destinations were britishairways.com, youtube.com, nexusmods.com and news.yahoo.com.
50 Pingle Drive
Bicester, Oxfordshire OX26 6WD England
01869 323 757
Mr. Steve Cobelli
Group Digital Marketing Director
Ms Katie Avon
Marketing Director, Campaigns (interim)