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Critical Mass | Agency Profile, Contacts, AOR, Client Relationships

Service: digital/interactive

Main Telephone 020 3077 1350
Main Fax
Primary Address
77 Kingsway
London, London WC2B 6SR

Critical Mass Contacts

Contacts (5/7)
Name Title City
Alicja B. Vice President, Client Services London
Sample of Associated Brands
Email: *****@*******.***
Main Phone: 020 3077 1350
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 77 Kingsway
London, London

Kristel C. Associate Creative Director London
Alistair M. Planning Director London
Julie L. Finance Director London
Caroline B. Director, New Business Development London

Client Relationships

Brand Service From To Media Spend
*****-****** digital 2011 present *

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Omnicom's Agency Republic & Critical Mass merge in UK

<img style="float: right; margin: 5px;" title="c" src="" alt="c" width="300" height="225" /><span style="font-family: verdana,geneva;">Omnicom's digital agencies Agency Republic and Critical Mass are combining teams and focuses in a merger under the Critical Mass name.</span><br /><br /><span style="font-family: verdana,geneva;">The Battersea-based Agency Republic team will move to the Critical Mass London office by 18th January where Matt Kwiecinski and Alistair Campbell will continue their roles as managing director and executive creative director, respectively, for the new combined agency.</span><br /><br /><span style="font-family: verdana,geneva;">Critical Mass London's current Managing Director Susanne Jones, will move into a new position as senior vice-president, client partner and global lead for Citi. <br /><br />She will oversee the agency-bank relationship across the US, Canada, UK, Latin America, and Asia.</span><br /><br /><span style="font-family: verdana,geneva;">All clients of both agencies are expected to be unaffected. </span><br /><br /><span style="font-family: verdana,geneva;">Critical Mass has seen up to 70 per cent growth over the past five years, and expects the merger to increase its growth significantly.</span><br /><br /><span style="font-family: verdana,geneva;">Current clients under the agencies include Dunlop Goodyear, HP, and South Africa Tourism, Vodafone, Jack Daniels, Cancer Research UK, and PepsiCo brands Tropicana and Quaker.</span><hr /><span style="font-family: verdana,geneva;"><strong>Agency Republic</strong></span><br /><span style="font-family: verdana,geneva;">1 Battersea Bridge Road</span><br /><span style="font-family: verdana,geneva;">SW11 3BZ</span><br /><span style="font-family: verdana,geneva;">020 7942 0000</span><br /><br /><span style="font-family: verdana,geneva;"><strong>Matt Kwiecinski</strong></span><br /><span style="font-family: verdana,geneva;">Managing Director</span><br /><span style="font-family: verdana,geneva;">+44 (0)20 7942 8465</span><br /><span style="font-family: verdana,geneva;"><a href=""></a></span><br /><br /><span style="font-family: verdana,geneva;"><strong>Alistair Campbell</strong></span><br /><span style="font-family: verdana,geneva;">Executive Creative Director<br /><a href=""></a><br /></span><hr /><span style="font-family: verdana,geneva;"><strong>Critical Mass</strong></span><br /><span style="font-family: verdana,geneva;">52-58 Shorts Gardens</span><br /><span style="font-family: verdana,geneva;">WC2H 9AN</span><br /><span style="font-family: verdana,geneva;">020 3077 1350</span><br /><br /><span style="font-family: verdana,geneva;"><strong>Susanne Jones</strong></span><br /><span style="font-family: verdana,geneva;">Senior Vice President & Managing Director</span><br /><span style="font-family: verdana,geneva;"><a href=""></a></span><br /><br /><span style="font-family: verdana,geneva;"><strong>Nikki Miles</strong></span><br /><span style="font-family: verdana,geneva;">Global Communications & Marketing Coordinator</span><br /><span style="font-family: verdana,geneva;"><a href=""></a></span><br /><br />