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Clifford French | Agency Profile, Contacts, AOR, Client Relationships




Service: public relations

Main Telephone 0203 371 2940
Main Fax
Primary Address
Fifth Floor
130 City Road
London, London EC1V 2NW
England

Clifford French Contacts

Contacts (5/7)
Name Title City
Tom S. Senior Account Director London
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: 0203 371 2940
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: Fifth Floor
130 City Road
London, London
EC1V 2NW
England

Dominic B. Account Director London
Charlie R. Account Manager London
Chloe W. Senior Account Executive London
George C. Account Executive London

Client Relationships


Brand Service From To Media Spend
********* **** Public Relations unknown present *******
********* ** *** Public Relations unknown present *****
** ****** public relations unknown present *******
************ Public Relations 2017 present *
******** ******** ****** public relations 2016 present *****

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WinmoEdge

Male-Engagement: NFL plans for a big season with digital innovation


The our suspicions that new agency partners would come on board. The 3D 360° content immerses fans in the middle of the action and will also be available on their smartphone app. This could just be the beginning of digital innovation across the UK-emerging sports league.

The NFL spent much of last year bolstering its brand awareness with PR appointments. In association with the leadership changes, last August, Charlotte Offord was promoted from digital marketing and ticketing manager to marketing director. Look for marketing to become more pointed and targeted for the European audience, now that the infrastructure is in place. Other agency partnership opportunities may be ready for a touchdown before the end of the year. 

Omnichannel sellers should spiral in pitches within the quarter for the best chances. Pathmatics data is already showing results from stable marketing emphasis. Last year, the NFL threw a long pass and significantly increased their desktop presence. Expect this to continue. 

Additional Information

Digital Breakdown: Last year, NFL Enterprises spent £805k on 91m impressions from desktop ads, according to Pathmatics. This is well above 2015's spending which only reached £49k. Most of last year's ads (81%) were placed site direct and peaks occurred in H2. Top destinations included givemesport.com, football365.com and youtube.com.

Target Market: Sport-obsessed males are the primary demographic but note American travellers, female fans and kids interested in new entertainment.

Competition: The US invasion of WWE, which had mid-year events in 2016, and the NBA have pulled focus. Meanwhile, popular sports rugby, cricket, football and horse racing dominate the UK.

Agency Roster: The organisation just worked with PHD Media.

NFL International
4th Floor
1-9 Hills Place
London W1F 7SA
T: 020 7534 0030

Ms Sarah Swanson
Head, UK Marketing
sarah.swanson@nfl.com

Ms Charlotte Offord
Marketing Director
charlotte.offord@nfl.com