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Blue 449 | Agency Profile, Contacts, AOR, Client Relationships




Service: integrated media

Main Telephone 020 7447 7500
Main Fax Not Applicable
Primary Address
Middlesex House
34 - 42 Cleveland Street
London, London W1T 4JE
England

Blue 449 Contacts

Contacts (5/38)
Name Title City
Simon D. Chief Executive Officer London
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: 020 7447 7500
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: Middlesex House
34 - 42 Cleveland Street
London, London
W1T 4JE
England

Lindsay T. Managing Partner & Managing Director - Blue 449 Luxe London
Jon H. Managing Partner London
Lizzie A. Business Director London
Laura S. Senior SEO Director London

Client Relationships


Brand Service From To Media Spend
********* ******** - ******* Media Buying, Media Planning unknown present *******
**** Media Buying, Media Planning 2016 present ********
**** ***** - ****** **** Media Buying, Media Planning, Multicultural 2016 present *****
**** ***** - *** ***** Media Buying, Media Planning 2016 present *
**** ***** - **** ********* Media Buying, Media Planning 2016 present *

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WinmoEdge

Expansion Alert: David Lloyd nabs vuln. account Virgin Active clubs for UK emphasis


Update (09 Feb.): vulnerable account) set to be complete this Q2. For the past year, David Lloyd have renovated existing clubs and are now focused on an aggressive UK and European growth strategy.

Just Virgin Active too, since they launched a recent campaign for weight loss season and could be prepping for its next moves.

The following was originally published 6 Feb.

Blue 449 did not repitch for the business.

Isobel's support, across TV, social, door drop, digital and in-club communications. The company consistently targets Gen-x and millennial women but has recently included men in their focus. Omnichannel sellers should exercise their contacts immediately. The company has a history of spending heavily in H1 and Q4 so anticipate campaigns.

Also note, Pathmatics reports that David Lloyd increased desktop spending last year. Though there has not been recent hires around digital, it still remains a channel-of-entry for agencies since creative and digital relationships are now set for a bit.

Additional Information

Media Spend: In H1 2016, £18k went towards press, £6.9k to outdoor and a small portion was spread across radio and digital. This is down from 2015 when £530k was spent on media, peaking in Q1. Expect greater Q4 emphasis.

Digital Breakdown: According to Pathmatics, last year, David Lloyd spent £11.8k on desktop ads to gain 458k impressions. Most were placed site direct and top publishers included mumsnet.com, myfitnesspal.com and menshealth.co.uk.

This is quite different from 2015, when £3.4k was mostly spent on mobile ads that generated over 2 million impressions. During this time, programmatic placement through DSP was preferred.

Competitors: Perform Better kicking off marketing following director appointment.

David Lloyd Leisure Group
Mosquito Way
Hatfield Business Park
Hertfordshire AL10 9AX
T: 01707 283 500

Mr Simon Mills
Head, Marketing
simon.mills@davidlloyd.co.uk