BBH London | Agency Profile, Contacts, AOR, Client Relationships
|Main Telephone||020 7734 1677|
|Main Fax||020 7437 3666|
BBH London Contacts
|Neil M.||Global Chief Executive Officer||London|
Sample of Associated Brands
|Ben F.||Chief Executive Officer - UK||London|
|Richard A.||Head, Display Production & Partner||London|
|Radhika R.||Chief Finance Officer||London|
|Lindsay N.||Chief Digital Officer||London|
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Moving Media In-House? Vulnerable account Tesco hires Mindshare chief client officer
Company: Tesco Stores
Update (24 Jan.): The vulnerable account may be bringing media in-house with the hire of Nick Ashley, Mindshare's chief client officer, as its head of media.
A newly-created role for Tesco, the media head job is to help balance planning and buying at a time when Tesco's overall digital and traditional spend has decreased (details below).
We've reached out to Mr Ashley to ask him if he planned to bring the media account in-house but we have not heard back. Readers have lots of opportunity here, so be sure you're using all the prospecting points below to secure new biz before its biggest spending period in Q4.
The following was originally published on 13 Jan.
Opportunity: The vulnerable account has appointed former Unilever VP Alessandra Bellini as its new chief customer officer from March. She's currently based in the states, but started her career working in the UK and Italy.
She succeeds Robin Terrell, who was the third CMO to leave the retailer in a three-year span. Tesco's newly appoint AORs MediaCom could be in jeopardy, so agencies should begin reaching out in Q2 as Ms Bellini begins her role.
Note that the supermarket spends the most in Q4 as retail and supermarket consumer spending increases. Programmatic display and video advertising activity has increased year-over-year as well.
Sellers should be looking for revenue tied to a campaign to spawn targeting a younger female fashionistas audience, in addition to its core audience youth and mums.
Media Spend: Spent £149m in 2015 and £41m in the first half of 2016. TV, direct mail and outdoor make up the majority of the retailer's spending.
Experience: Currently VP North America Food and MD Usa, Ms Bellini has been with Unilever since 1999. Prior to the most recently role, she spent five years as VP of brand development for North America. She handled various marketing departments for years prior.
Digital Breakdown: Last year, the retailer spent £13m on digital channels, according to Pathmatics. This was actually down from £17m spent in 2015.
Last year's activity led to securing 980m impressions, which you can see came from what type of publisher in the chart to the right.
Indirect sources included ad networks Sociomantic, Yahoo! Advertising, Advertising.com and Google's AdSense, DSPs included Audience Science, DoubleClick and Videology and AppNexus was the main exchange source.
Top destinations were youtube.com, techradar.com, thesun.co.uk, foodnetwork.co.uk and gumtree.com.
New Tesco House
18 Delamare Road Cheshunt,
Hertfordshire EN8 9SL England
01992 632 222
Mr Nick Ashley
Head of Media
Ms Alessandra Bellini (begins March 2017)
Chief Customer Officer
Email will likely be: firstname.lastname@example.org
Ms. Tamara Duschl
Head, Brand Marketing, Value
Ms. Joshua Gornell
Paid Social Planner Buyer
Mr. Ed Trotter