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Anomaly London | Agency Profile, Contacts, AOR, Client Relationships




Service: integrated, consultancy, design

Main Telephone 020 7843 0600
Main Fax
Primary Address
25 Charter House Square
London, London EC1 N6AE
England

Anomaly London Contacts

Contacts (5/18)
Name Title City
Stuart S. Chief Strategy Officer & Partner London
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: 020 7843 0600
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 25 Charter House Square
London, London
EC1 N6AE
England

Oli B. Executive Creative Director & Partner London
Camilla H. Chief Executive Officer & Partner London
Nicky R. Chief Operating Officer London
Helen T. Marketing Director London

Client Relationships


Brand Service From To Media Spend
**** ** **** - **** Creative 2017 present ********
***** ** *** - ***** ****+ ********* ******* Creative 2016 present *****
***** ** *** - ****** ********* Creative 2016 present *
***** ** *** - ** ********** Creative 2016 present *
***** ** *** - *********** ********* Creative 2016 present *****

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Tot-Engagement: BBC promotes new marketing head for children's programming


Update (Feb.): Public service broadcaster BBC has promoted Jamie Dodds as head of marketing for BBC Children's & Learning. He's been with the company for six years and even worked as marketing manager for their children's programming in 2011.

Sellers and agencies alike should already be in contact. We've been tracking BBC's marketing moves since last year and children's TV could be a clear point-of-entry. This is just a reminder to reach out if you haven't already and keep in mind the company is currently planning for Q4 spending.

Dodds is also skilled in digital and earned media so you can expect desktop and video ads to roll out within the year. 

The following information was originally published 16 Dec.

Opportunity: Hired former who joined BBC Worldwide from Skype a year ago, and will help with managing B2C functions. 

BBC Worldwide doubled digital channel spending this year when compared to 2015, still favouring site-direct publishing. Look for a continued increase in spending, sellers. Those that can present high engagements among affluent, educated, business-savvy, global-minded audiences should have an advantage (see details on audience below). Note that Doctor Who plans to launch its full tenth series in Spring 2017 (see prospecting details here). 

BBC Worldwide launched an in-house creative agency called StoryWorks last year dedicated to content marketing. BBC appointed Anomaly earlier this year to launch a campaign promoting Top Gear.

Additional Information

Media Spend: Spent £429k last year, according to Nielsen. Over half was spent in Q4, while Q1 saw £165k spent in total. During the first half of 2016, BBC Worldwide spent £599k, mostly in outdoor and online.

Target Audience: BBC Worldwide has two main audiences, both of which are affluent, worldly and educated. The first audience is "here.

Digital Breakdown: In 2016, BBC Worldwide spent nearly £4m on digital display, video and mobile channels, according to Pathmatics. This was nearly double what was spent in 2015, when the total was £2.1m.

Of the budget in 2016, 72% of monthly ads were on desktop, 27% on video and 2% on mobile. Spending peaked in Q3. Furthermore, direct publishers accounted for 94% of the budget but only 66% of impressions share (a total of 102m all year). The rest went to indirect publishers, with Google's ad network taking up 15% of impression share and DSPs TubeMogul, DoubleClick and MediaMath accounting for 6%. 

Top destinations were youtube.com, ebay.co.uk, imdb.com and the fa.com.

BBC Worldwide
BBC Television Centre
Wood Lane
London W12 7RJ England 
020 7580 4468

Mr Jamie Dodds
Head, Marketing - BBC Children's & Learning
jamie.dodds@bbc.co.uk